Gamification: Turning Boring Tasks Into Adventures

by Jason Brewer on Thursday December 1st, 2011

Now that technology has made it easier to introduce game mechanics into our digital experiences, people have coined the term gamification to describe this common strategy. The key to successfully gamifying your brand is focusing on creating incentives and rewards for meaningful actions, or the user will feel unfulfilled and there will be no opportunity for long term brand loyalty. More…

Business Strategy, Marketing, Social Media, Uncategorized · Tagged , , , , , , , | 3 Comments

How Many Design Options Will You Show Me?

by Andrew Thomas on Monday November 14th, 2011

There is always one “correct answer” to any design problem. Instead of asking your designer for multiple design options, help your designer give you what you want through upfront discovery and iteration of a single design. More…

Design, Print Design, Web Design · Tagged , , , , , | Leave a comment

Responsive Web Design (And What It Means To You)

by Andrew Thomas on Tuesday November 1st, 2011

Responsive web design is gaining popularity among designers and programmers, but non-tech business owners can really benefit from understanding what responsive design is and what it could mean for their business. More…

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The Future of Purchasing – It’s All About Social Status

by Jason Brewer on Wednesday September 28th, 2011

The future of purchasing just might come down to your social status and how you interact with your friends and followers on the social web. This post proposes a not too distant future where your clout (or Klout) effects what you have access to, how and when you receive benefits and what you’re required to pay. More…

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Time to Tune Out iTunes. Turntable.fm is Here.

by Alex Caldwell on Wednesday August 31st, 2011

Turntable.fm is the newest social networking site you’ve probably never heard of. The concept is simple: play music for you and your friends for free. Like Facebook, Twitter and Foursquare, Turntable has that “it” factor that will allow it to succeed as a company, a music player, and a social network. More…

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Interview With New Hire, Matt Segal

by Brolik Productions on Tuesday August 30th, 2011

Brolik new hire Matt Segal looks to bring some national accounts into the fold. Initial focus will be in the following areas: web and mobile commerce markets, marketing and branding via smart phone applications and social media marketing. More…

Brolik Updates, Business Strategy · Tagged , , | 1 Comment

How To Blog Your Way To More Search Traffic

by Matthew Sommer on Friday August 26th, 2011

I’m a content engineer, and I’m doing it right now. More…

SEO, Technology, Web, Web Design · Tagged , , , , , | 3 Comments

The Web Is Not Print

by Andrew Thomas on Tuesday August 23rd, 2011

The web is finally starting to take shape as its own medium. As designers, coders and users, we all need to embrace it as such, and we need stop placing print design constraints on web design and stop judging web design in print design terms. More…

Print Design, Responsive Web Design, Technology, Usability, Web, Web Design · Tagged , , , , | Leave a comment

Web Typography That People Will Read

by Andrew Thomas on Tuesday July 26th, 2011

If you’re not a graphic designer, you may not realize that graphic designers pay attention to every detail of every word- right down to the space between each letter and the space between each word- striving to make content as easily digestible as possible. On the web, however, where it’s especially important to display your content well, designers tend to fall short. More…

Social Media, Usability, Web, Web Design · Tagged , , | Leave a comment

9 Tips For Ecommerce Startups

by Jason Brewer on Thursday June 30th, 2011

A simple checklist for ecommerce startups as they prepare to launch. More…

Branding, Business Strategy, Marketing, Sales, Social Media, Technology, Usability, Web, Web Design · Tagged , , , | Leave a comment