Responsive Web Design or a Separate Mobile Website

There’s a lot of talk about how you should structure your website’s content for mobile devices, and there’s a lot of talk about what techniques and strategies can be used to build your mobile website. Let’s not confuse the two topics. More…

Business Strategy, Design, Responsive Web Design, Technology, Usability, Web, Web Design · Tagged , , , , , , , , , | Leave a comment

What is Good Customer Service: Understanding Your Clients’ Emotions to Design a Better Customer Experience

Brolik went to SXSW this year, specifically to attend the interactive conference. Colin Shaw, CEO of Beyond Philosophy gave a great lecture on differentiating your company by focusing on the emotion associated with your brand. A particular statistic stood outMore…

Branding, Design, Management, Marketing, Web Design · Tagged , , , , , | Leave a comment

Responsive Design in the Real World (Part 1)

With some experience under our belts and some time to reflect on the technique, we’ve learned that responsive design isn’t without challenges, but it’s worth every hardship. More…

Design, Responsive Web Design, Technology, Usability, Web, Web Design · Tagged , , , , , , , , , | Leave a comment

Mobile App vs. Mobile Web Part II: Building For The Future of Devices

Before thinking about your “mobile strategy,” step back and thing bigger: device strategy. How will you launch great experiences on all current desktops, tablets and mobile devices, while preparing yourself for devices that will hit the market over the next 5 years? More…

Business Strategy, Design, Responsive Web Design, Web, Web Design · Tagged , , , | 1 Comment

Gamification: Turning Boring Tasks Into Adventures

Now that technology has made it easier to introduce game mechanics into our digital experiences, people have coined the term gamification to describe this common strategy. The key to successfully gamifying your brand is focusing on creating incentives and rewards for meaningful actions, or the user will feel unfulfilled and there will be no opportunity for long term brand loyalty. More…

Business Strategy, Marketing, Social Media, Uncategorized · Tagged , , , , , , , | 3 Comments

How Many Design Options Will You Show Me?

There is always one “correct answer” to any design problem. Instead of asking your designer for multiple design options, help your designer give you what you want through upfront discovery and iteration of a single design. More…

Design, Print Design, Web Design · Tagged , , , , , | Leave a comment

Responsive Web Design (And What It Means To You)

Responsive web design is gaining popularity among designers and programmers, but non-tech business owners can really benefit from understanding what responsive design is and what it could mean for their business. More…

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The Future of Purchasing – It’s All About Social Status

The future of purchasing just might come down to your social status and how you interact with your friends and followers on the social web. This post proposes a not too distant future where your clout (or Klout) effects what you have access to, how and when you receive benefits and what you’re required to pay. More…

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Time to Tune Out iTunes. Turntable.fm is Here.

Turntable.fm is the newest social networking site you’ve probably never heard of. The concept is simple: play music for you and your friends for free. Like Facebook, Twitter and Foursquare, Turntable has that “it” factor that will allow it to succeed as a company, a music player, and a social network. More…

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Interview With New Hire, Matt Segal

Brolik new hire Matt Segal looks to bring some national accounts into the fold. Initial focus will be in the following areas: web and mobile commerce markets, marketing and branding via smart phone applications and social media marketing. More…

Brolik Updates, Business Strategy · Tagged , , | 1 Comment