Managing Client Expectations: For Designers

Written by Wednesday November 19th 2014

You cannot assume that your only job is to make your client happy. You also cannot disregard the opinions of your client. The ultimate goal for designers who want to build strong client relationships is to strike that delicate balance between the two.

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Sales Techniques: Closing Sales With The First Conversation

Written by Thursday October 9th 2014

No matter what you are selling, it’s important that certain information is collected and that the client leaves the first sales meeting feeling confident. You want them to feel that they are talking to the right person and that your company is both able and willing to support and guide them through the process.

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Tracking Matters

Written by Tuesday August 26th 2014

With so much big data and analytics options, tracking digital marketing initiatives can be daunting. Use this scrappy tool set to identify which of your initiatives are working and which are just wasting your money.

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Simplify Your Navigation for Better Usability

Written by Friday August 8th 2014

Your website's navigation is a crucial piece of the user experience. When executed well it will help user engagement and result in a higher conversion rate. This article will give you general guidelines for structuring your navigation to work for your user's needs.

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