Monday
February 25th
2008

Marketing and the Economy (Jason Brewer, CEO)

We’re far from terrible times, but we can all admit business operations change when the economy is shifty. Historically, advertising/marketing budgets are the first to get cut in any industry in times of decline. This leaves you with an opportunity. While your competitors curl up in a ball and call a halt to all spending, [...]

Wednesday
February 13th
2008

Talking Oscars (Jason Brewer, CEO)

I’m making it a point to see all of the best picture nominees before the Oscars on Feb. 24. Surprisingly, it will be the first time, ever. Why? I have no excuse. What I can say is that I’m delighted by the two nominees I’ve seen so far: There will be Blood and No Country [...]

Tuesday
February 12th
2008

Pre-Production (Matthew Sommer, Head Audio Engineer)

I’ve noticed a trend in 75% of the musicians and bands I’ve talked to regarding their ideas behind the recording process. I guess there’s no “proper” technique or overarching superlative that will apply across the spectrum of different bands, sounds, and styles of music, but there certainly are similarities in how we make a good [...]

MondayFebruary 25th2008