Monthly Archives: March 2010

Pay Attention to Foursquare and Other “Trendy” Social Networking Apps

Foursquare is a relatively new social networking “game” based on exploring your city. More importantly, it’s now a marketing avenue for businesses. More…

Business Strategy, Marketing, Social Media, Technology, Web · Tagged , , , , | Leave a comment

Investing in Long-term Relationships

At the core of all sales and marketing success is a strong relationship with your customer. You create trust, loyalty and expectation because of quality and consistency. However, sales and marketing are often approached with an ROI mindset, with no emphasis on customer lifetime value. More…

Brolik Updates, Business Strategy, Marketing · Tagged , , , , , , , , | 1 Comment

Tips for Service-Based Small Business: Firm Up the Sales Process

Sales is a numbers game. You will never find a salesperson that bats a thousand (in leads:closed business) because there are simply too many uncontrollable client variables. The best way to “Always Be Closing” is to populate your pipeline with enough strong leads to combat the likelihood that nothing will close. More…

Brolik Updates, Business Strategy, Marketing · Tagged , , , , | Leave a comment