E-Ink to Revolutionize the Print World

Alex Caldwell

Wednesday October 22nd, 2008

Woodblock printing, the letterpress, and the computer all revolutionized the print design world in their respective time periods. Now in the year 2008, the new technology electronic ink will once again revolutionize the field. Esquire Magazine released its 75th anniversaryMore…

Woodblock printing, the letterpress, and the computer all revolutionized the print design world in their respective time periods. Now in the year 2008, the new technology electronic ink will once again revolutionize the field. Esquire Magazine released its 75th anniversary edition featuring e-ink blinking on its cover claiming, “The 21st Century Begins Now”. And in many ways it has, as the new technology has opened numerous doors in the print design world. The Ford Flex illustrates this in the form of the first e-ink advertisement.

E-Ink can easily be seen in direct sun, can be read at any angle, and has a battery life of about 90 days.

Taking apart the E-Ink Esquire Cover from Amit Gupta on Vimeo.

About Alex Caldwell

Alex is Art Director at Brolik Productions and is responsible for most of the visual design that comes through the door. A lover of microbrews, typography, style, and color, he spends most of his free time digging up new music, wailing on his Fender American Strat, and staying active out on the soccer field or on the disc golf course.
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