Alex Caldwell


Alex is the Creative Director for Brolik, a Philadelphia-based digital agency, where he has been the arbiter of great user experience and visual design since he joined the team in 2008. Alex believes bold, beautiful design should go hand-in-hand with human psychology and good usability principles to make sites that are both awe-inspiring and easy to use.

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When to use Flexbox

When to use Flexbox

By Tuesday December 22nd, 2015

The flexbox box layout is a great technological advancement on the web. In this article, I’ll share some tips on when to (and when not to) use flexbox with some Sass and jQuery for backwards compatibility.

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Websites Need to be Predictable, Not Boring

By Monday August 24th, 2015

Where has the soul in web design gone? The web in general has grown in the right direction in terms of usability, but we've lost some of the bold creativity in the process. How can we recapture the soul? And more importantly why should we?

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Simplify Your Navigation for Better Usability

By Friday August 8th, 2014

Your website's navigation is a crucial piece of the user experience. When executed well it will help user engagement and result in a higher conversion rate. This article will give you general guidelines for structuring your navigation to work for your user's needs.

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