Author Archives: Matthew Sommer

About Matthew Sommer

Matthew is CFO of Brolik Productions, handling all of the financial and operations management on a daily basis. When he's not organizing a project or campaign, you'll find him in the studio working with musicians and film makers to capture their creative musical ideas and make them a reality. He's also active in the local Philly music scene booking, promoting and playing shows on a regular basis.

How To Blog Your Way To More Search Traffic

by Matthew Sommer on Friday August 26th, 2011

I’m a content engineer, and I’m doing it right now. More…

SEO, Technology, Web, Web Design · Tagged , , , , , | 2 Comments

What is Cloud Computing? And How to Keep Up.

by Matthew Sommer on Wednesday June 22nd, 2011

Considering the shift from “computer” to “computing”. More…

Business Strategy, Technology · Leave a comment

What do you mean start a blog? I asked for SEO.

by Matthew Sommer on Wednesday October 13th, 2010

3 ways that setting up a corporate blog can get website traffic and increase customer engagement. More…

Business Strategy, Marketing, SEO, Social Media, Technology, Web, Web Design · Leave a comment

Quick Response Codes and Beyond: Interactive Marketing Takes it to the Streets

by Matthew Sommer on Tuesday September 28th, 2010

A Quick Response (QR) code is essentially a bar-code, a two dimensional image that contains encoded data that can be read by scanning the image with the appropriate application or device. Where does this technology fit in modern interactive marketing? More…

Marketing, Technology · Leave a comment

Developing a Long Term SEO Strategy

by Matthew Sommer on Friday August 20th, 2010

As companies vie for the coveted top ten Google results for high traffic keywords and Google constantly adjusts its algorithms and methods, it takes a full time effort to stay competitive. Most small businesses don’t have the resources to devote even 20 hours a week to SEO efforts, let alone hire a team of full time experts. So, is it futile then to even try? More…

Marketing, SEO, Technology, Web · Leave a comment

Apple’s Worldwide Developers Conference (WWDC) – Looking Forward

by Matthew Sommer on Monday June 7th, 2010

With Apple’s annual World Wide Developers Conference (WWDC) rapidly approaching (less than 15 minutes!), rumors abound as to exactly what Mr. Jobs has in store this year. The usual rabid anticipation to see the newest iPhone and mobile OS releaseMore…

Business Strategy, Technology · Tagged , , , , | Leave a comment

Social networking with a purpose

by Matthew Sommer on Wednesday January 20th, 2010

Getting the most out of your online social media marketing dollars. More…

Business Strategy, Marketing, Social Media, Technology, Web · Tagged , , , | 2 Comments

Google Books: The Death of a… Part II

by Matthew Sommer on Wednesday November 4th, 2009

Monopoly becomes a concern once again with the death knell of the nation’s libraries More…

Business Strategy, Technology, Web · Tagged , , , | 1 Comment

SEO and PR: Friends with Benefits

by Matthew Sommer on Friday August 28th, 2009

Are your SEO and PR firms working together? How your publicist can help you rank higher on Google. With so much competition and lack of conclusive data in the field of search engine optimization, it becomes increasingly difficult to makeMore…

Business Strategy, SEO, Web · Tagged , , | 2 Comments

Twitter and your Social Network

by Matthew Sommer on Wednesday July 29th, 2009

What is Twitter? And how tweeting to stars can increase your social network and marketing. More…

Marketing, Social Media, Technology, Web · Tagged , , | Leave a comment