Previously, I wrote about how modern web design has become much more visual, with large imagery becoming the central focus. The emphasis on visuals and grid layouts is especially prevalent on social networks, like Facebook and Pinterest. Now another social media platform is joining the ranks: Google+.
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A successful and well-recognized brand is the result of many things that were done right over time. With the right balance of brand awareness and lead generation, the challenge of creating a well-recognized brand can be made much more attainable.
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Are you tossing aside “brand saturation” as simply a buzz term? Instead, discover what it really means to reach brand saturation, and why it is something your company should focus on.
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There is no doubt that a well designed world is a better world to live in. Our daily interactions are all made more enjoyable by the appeal of the aesthetic surrounding them. If aesthetic is so alluring, why shouldn't this be considered a crucial component to the success of a business?
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Brolik went to SXSW this year, specifically to attend the interactive conference. Colin Shaw, CEO of Beyond Philosophy gave a... View Article
Full StoryA simple checklist for ecommerce startups as they prepare to launch.
Full StoryI recently met a newcomer to Philadelphia at a Chamber of Commerce orientation who is positioning himself as a sales trainer that can help clients leverage social media brand strategies to increase referrals and sales. Not only is he providing an updated twist on the generic "sales coach" profession by consulting clients on a developing marketing tool that folks seem to struggle with, he realizes the importance of making sure a captive audience understands his value proposition.
Full StoryYou need to think like a blockbuster and grind like an indie. Assume you’re going to have to do it yourself but utilize as many partners as you can in the process. It’s going to take some smarts, some serious nichebusting and probably a crazy stunt or two to get your indie film noticed.
Full StoryThis last couple weeks rounds out my first year at Brolik, so I’m in prime reminiscing form to reflect on why this agency is so special...
Full StoryJuly is a perfect time to step back, evaluate your brand and processes, and consider enhancements.
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