You cannot assume that your only job is to make your client happy. You also cannot disregard the opinions of your client. The ultimate goal for designers who want to build strong client relationships is to strike that delicate balance between the two.
For as long as there have been companies to rebrand, there have been designers to make snarky comments about their new identities. Designer hate has always been around to some degree, but not as it exists today. Why is everybody jumping on the designer hate bandwagon?
Your website's navigation is a crucial piece of the user experience. When executed well it will help user engagement and result in a higher conversion rate. This article will give you general guidelines for structuring your navigation to work for your user's needs.
The transition from skeuomorphic design to flat design is old news. Gone are the days of emulating real life in a digital form… or are they?
Brolik and Duke & Winston worked together to create a shirt that expresses the creative, do-or-die mentality that represents the two companies and many other emerging companies in Philly.
Brand identity is nearly everything associated with a company, its mission and value proposition. The corporate logo, just one component of brand identity, is one of the most important.
The design industry is highly saturated these days, thus increasing the level of quality necessary to be truly innovative. I've compiled some noteworthy work from various mediums of design to highlight the innovation that still exists in such a crowded market.
In 2014, if you’re thinking about creating an app, strongly consider the MVP approach. Otherwise, you might fail.
Make the logo bigger, a simple client request. But what's the motivation behind it? And why is it the chagrin of designers everywhere?
“I’d say the greatest improvement I’ve made over the last year is becoming more comfortable designing for the web. I try to consider the user as much as possible throughout the design process.” - Hannah Volz, Designer