Human behavior is greatly influenced by unconscious thought. With a basic understanding of human cognition, we can help anticipate user behavior.
User experience, or UX, is often overlooked as an important factor in a company's overall customer experience. It shouldn't be.
If you’re a designer, you’re no stranger to the stereotypical client commentary; “Can you make the logo bigger?” “We want it to POP!” and the like. We’re all familiar with the ridiculous and sometimes painful things clients say. But how often do we stop to think about the flip side of the coin?
In this article, we'll dissect two approaches to creating responsive web design menus; the slide down and the slide in. We'll look at the HTML, CSS, and jQuery to make these mobile friendly menus function.
You cannot assume that your only job is to make your client happy. You also cannot disregard the opinions of your client. The ultimate goal for designers who want to build strong client relationships is to strike that delicate balance between the two.
For as long as there have been companies to rebrand, there have been designers to make snarky comments about their new identities. Designer hate has always been around to some degree, but not as it exists today. Why is everybody jumping on the designer hate bandwagon?
Your website's navigation is a crucial piece of the user experience. When executed well it will help user engagement and result in a higher conversion rate. This article will give you general guidelines for structuring your navigation to work for your user's needs.
The transition from skeuomorphic design to flat design is old news. Gone are the days of emulating real life in a digital form… or are they?
Brolik and Duke & Winston worked together to create a shirt that expresses the creative, do-or-die mentality that represents the two companies and many other emerging companies in Philly.
Brand identity is nearly everything associated with a company, its mission and value proposition. The corporate logo, just one component of brand identity, is one of the most important.