You cannot assume that your only job is to make your client happy. You also cannot disregard the opinions of your client. The ultimate goal for designers who want to build strong client relationships is to strike that delicate balance between the two.
Three recent college grads talk about life after college, interning in the agency world, and share some tips on transitioning into full time employment
Employers are embracing employees as their primary marketers. Learn why this is a good thing for many companies.
With so much big data and analytics options, tracking digital marketing initiatives can be daunting. Use this scrappy tool set to identify which of your initiatives are working and which are just wasting your money.
For as long as there have been companies to rebrand, there have been designers to make snarky comments about their new identities. Designer hate has always been around to some degree, but not as it exists today. Why is everybody jumping on the designer hate bandwagon?
Brand identity is nearly everything associated with a company, its mission and value proposition. The corporate logo, just one component of brand identity, is one of the most important.
Storytelling isn’t what it used to be. These days you need to back up your story with data.
While it may be daunting, marketing agencies should take responsibility for designing a strategy based on metrics, ROI and measurements of success.
"In order to really take advantage of new possibilities, initiatives need to be aligned and integrated." - Matt Sommer, COO
Responsive design is essential to e-commerce platforms. Your CMO, not your CTO, should be leading the charge!