Brand identity is nearly everything associated with a company, its mission and value proposition. The corporate logo, just one component of brand identity, is one of the most important.
Storytelling isn’t what it used to be. These days you need to back up your story with data.
While it may be daunting, marketing agencies should take responsibility for designing a strategy based on metrics, ROI and measurements of success.
"In order to really take advantage of new possibilities, initiatives need to be aligned and integrated." - Matt Sommer, COO
Responsive design is essential to e-commerce platforms. Your CMO, not your CTO, should be leading the charge!
Those of you who keep tabs on SEO happenings are probably sick of hearing about Hummingbird and Google’s recent changes to data and reporting. “Why would they do this to us?! How will the SEO industry ever recover?” These are my thoughts on SEO’s newest doomsday.
It’s important to project the best image of your business, and your website is no exception to this rule. The web is likely the first place your customers and potential customers are going to look to learn about your business. Check out this list to see if it's time for a redesign.
The industry of digital marketing is always advancing, making it highly challenging to keep up with digital marketing trends. With the advantage of youth and optimism on my side, I take a stab at labeling some current trends, as well as predict where I think this industry is going.
One small digital marketing team may be better than an army of specialists.
With the advancement in online marketing opportunities, it can be a challenge for a marketing director to decide what initiatives to pursue. When the question of "SEO or SEM?" arises, it is important to transition the question to a statement and learn how to balance the two, rather than deciding between them.