Category Archives: Marketing
Pay Attention to Foursquare and Other “Trendy” Social Networking Apps
by Andrew Thomas, CCO
Foursquare is a relatively new social networking “game” based on exploring your city. More importantly, it’s now a marketing avenue for businesses. Continue reading
Investing in Long-term Relationships
by Jason Brewer, CEO
At the core of all sales and marketing success is a strong relationship with your customer. You create trust, loyalty and expectation because of quality and consistency. However, sales and marketing are often approached with an ROI mindset, with no emphasis on customer lifetime value. Continue reading
Tips for Service-Based Small Business: Firm Up the Sales Process
by Samuel Huntington, Director of Business Development
Sales is a numbers game. You will never find a salesperson that bats a thousand (in leads:closed business) because there are simply too many uncontrollable client variables. The best way to “Always Be Closing” is to populate your pipeline with enough strong leads to combat the likelihood that nothing will close. Continue reading
Social networking with a purpose
by Matthew Sommer, CFO/Audio Production
Getting the most out of your online social media marketing dollars. Continue reading
Post website launch: How to increase web traffic and sustain it
by Jason Brewer, CEO
Would you plan a party and not invite anyone? Without any guests, it wouldn’t be a very fun party. The same goes for your website launch. Your goal should be to maximize awareness and keep your users participating. Launching a website may seem like the end of a process, but it’s really just the beginning. Continue reading
Twitter and your Social Network
by Matthew Sommer, CFO/Audio Production
What is Twitter? And how tweeting to stars can increase your social network and marketing. Continue reading
Social Networking? Try Some Real Networking.
by Jason Brewer, CEO
With social media, content is key and understanding the rules and guidelines to communicating in each specific social environment separates the experts from the crowd. Continue reading
Heard the Buzz About Twitter?
by Andrew Thomas, CCO
If you haven’t heard the buzz about Twitter, you surely will in the next few months. Twitter takes the concept of ‘keep it simple’ to somewhat of an extreme, but in the process, creates a surprisingly useful tool for businesses and bloggers. Continue reading
Partner Relationship Management (PRM) and Why it Matters.
by Jason Brewer, CEO
It makes total sense, especially for small companies with limited cash and resources. Why spend the time and money to learn a new skill or invest in new technology when your ‘partner’ has already mastered it or purchased it? Continue reading
The Next Net
by John Kelly, Sales and Business Development
In the March 9th edition of BusinessWeek, contributor Stephen Baker explored the concept of “The Next Net,” an extension of the Web 2.0 revolution. Over the past year, Sense Networks, a startup dedicated to leading edge market research, has been … Continue reading
