This article will lay out a top level understanding and method for you get a quick estimate of how your investment in marketing is paying off, and to show how difficult it is to get a finite, accurate answer.
User experience, or UX, is often overlooked as an important factor in a company's overall customer experience. It shouldn't be.
Make sure your project scope, needs, expectations and values line up well with the website design company that your hire.
Call tracking and recording allows for the connection of various online marketing initiatives with clients' sales providing a clear direction for making campaign improvements.
You cannot assume that your only job is to make your client happy. You also cannot disregard the opinions of your client. The ultimate goal for designers who want to build strong client relationships is to strike that delicate balance between the two.
Three recent college grads talk about life after college, interning in the agency world, and share some tips on transitioning into full time employment
Employers are embracing employees as their primary marketers. Learn why this is a good thing for many companies.
With so much big data and analytics options, tracking digital marketing initiatives can be daunting. Use this scrappy tool set to identify which of your initiatives are working and which are just wasting your money.
For as long as there have been companies to rebrand, there have been designers to make snarky comments about their new identities. Designer hate has always been around to some degree, but not as it exists today. Why is everybody jumping on the designer hate bandwagon?
Brand identity is nearly everything associated with a company, its mission and value proposition. The corporate logo, just one component of brand identity, is one of the most important.