Category Archives: Marketing

Quick Response Codes and Beyond: Interactive Marketing Takes it to the Streets

A Quick Response (QR) code is essentially a bar-code, a two dimensional image that contains encoded data that can be read by scanning the image with the appropriate application or device. Where does this technology fit in modern interactive marketing? More…

Marketing, Technology · Leave a comment

Putting it to Practice: Tips on Business Relationship Management

Has a business relationship ever become tense or soured due to unforeseeable snags in the plan? This tension can be due to miscommunication, falling behind schedule, not having a clearly defined scope of work, and more. If this isn’t familiar,More…

Business Strategy, Management, Marketing · Tagged , , , , , | Leave a comment

Marketing Is Key To Indie Film Success

You need to think like a blockbuster and grind like an indie. Assume you’re going to have to do it yourself but utilize as many partners as you can in the process. It’s going to take some smarts, some serious nichebusting and probably a crazy stunt or two to get your indie film noticed. More…

Branding, Business Strategy, Film, Marketing, Social Media, Video · Tagged , , , , , | Leave a comment

Developing a Long Term SEO Strategy

As companies vie for the coveted top ten Google results for high traffic keywords and Google constantly adjusts its algorithms and methods, it takes a full time effort to stay competitive. Most small businesses don’t have the resources to devote even 20 hours a week to SEO efforts, let alone hire a team of full time experts. So, is it futile then to even try? More…

Marketing, SEO, Technology, Web · Leave a comment

The Brolik Value Proposition

This last couple weeks rounds out my first year at Brolik, so I’m in prime reminiscing form to reflect on why this agency is so special… More…

Branding, Business Strategy, Marketing, Web Design · Tagged | 1 Comment

iPad Improving Corporate Sales, Video Market

The iPad is not just a reader or a consumer product. It just might be the perfect tool for corporate sales. More…

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Pay Attention to Foursquare and Other “Trendy” Social Networking Apps

Foursquare is a relatively new social networking “game” based on exploring your city. More importantly, it’s now a marketing avenue for businesses. More…

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Investing in Long-term Relationships

At the core of all sales and marketing success is a strong relationship with your customer. You create trust, loyalty and expectation because of quality and consistency. However, sales and marketing are often approached with an ROI mindset, with no emphasis on customer lifetime value. More…

Brolik Updates, Business Strategy, Marketing · Tagged , , , , , , , , | 1 Comment

Tips for Service-Based Small Business: Firm Up the Sales Process

Sales is a numbers game. You will never find a salesperson that bats a thousand (in leads:closed business) because there are simply too many uncontrollable client variables. The best way to “Always Be Closing” is to populate your pipeline with enough strong leads to combat the likelihood that nothing will close. More…

Brolik Updates, Business Strategy, Marketing · Tagged , , , , | Leave a comment

Social networking with a purpose

Getting the most out of your online social media marketing dollars. More…

Business Strategy, Marketing, Social Media, Technology, Web · Tagged , , , | 2 Comments