Being likable in the real world is often a result of successfully mastering five basic traits... being informative, entertaining, relevant, consistent, and honest. In the same way, these five traits make for a successful content strategy for your website or business.
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Are you tossing aside “brand saturation” as simply a buzz term? Instead, discover what it really means to reach brand saturation, and why it is something your company should focus on.
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There is no doubt that a well designed world is a better world to live in. Our daily interactions are all made more enjoyable by the appeal of the aesthetic surrounding them. If aesthetic is so alluring, why shouldn't this be considered a crucial component to the success of a business?
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When planning your social media marketing efforts, think about what your fans and followers want to see, and what they'll respond to. If you want to get the most out of your content and conversations, follow this list of social media tips and avoid the faux pas.
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Brolik went to SXSW this year, specifically to attend the interactive conference. Colin Shaw, CEO of Beyond Philosophy gave a... View Article
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Now that technology has made it easier to introduce game mechanics into our digital experiences, people have coined the term gamification to describe this common strategy. The key to successfully gamifying your brand is focusing on creating incentives and rewards for meaningful actions, or the user will feel unfulfilled and there will be no opportunity for long term brand loyalty.
Full StoryThe future of purchasing just might come down to your social status and how you interact with your friends and followers on the social web. This post proposes a not too distant future where your clout (or Klout) effects what you have access to, how and when you receive benefits and what you're required to pay.
Full StoryA simple checklist for ecommerce startups as they prepare to launch.
Full StoryWhen you quote a project, you square away its main objectives and project goals. But what about the details? Digging deeper in that initial phase can improve final product and client relationships.
Full StoryAs an agency executive, marketer or business decision maker, you’re constantly considering your mobile marketing strategy and how much time and attention you’re devoting to mobile products and initiatives. The debate is no longer “should we” create a mobile site or optimize for mobile users, it’s now “how should we?”
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