Sales Articles


WordPress is Not for Developers

By Tuesday June 4th, 2013

Picking out WordPress as a CMS for a company website is like buying a pre-built house with a nice shed in the back because you like the shed, then tearing down the house’s walls and building new ones with the pieces of the shed.

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Good Design Sells

By Tuesday June 12th, 2012

There is no doubt that a well designed world is a better world to live in. Our daily interactions are all made more enjoyable by the appeal of the aesthetic surrounding them. If aesthetic is so alluring, why shouldn't this be considered a crucial component to the success of a business?

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Brolik Value Proposition, Round 2

By Tuesday November 2nd, 2010

I recently met a newcomer to Philadelphia at a Chamber of Commerce orientation who is positioning himself as a sales trainer that can help clients leverage social media brand strategies to increase referrals and sales. Not only is he providing an updated twist on the generic "sales coach" profession by consulting clients on a developing marketing tool that folks seem to struggle with, he realizes the importance of making sure a captive audience understands his value proposition.

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