Even with convincing arguments from marketing directors, you have to wonder why CFOs and CEOs are sitting and waiting for more financial proof before they carve out a line for social media in their budgets, as if ROI (a very specific financial measurement) is the only metric to quantify the value of social media spend. What about brand saturation, engagement, loyalty and reputation with consumers?
Full StoryCustomers want to interact, control and share their purchasing. Some big brands are responding, using consumer interaction and feedback as the crux of their campaigns. Here are some non-traditional campaign strategies that are quickly becoming commonplace in the digital world.
Full Story3 ways that setting up a corporate blog can get website traffic and increase customer engagement.
Full StoryYou need to think like a blockbuster and grind like an indie. Assume you’re going to have to do it yourself but utilize as many partners as you can in the process. It’s going to take some smarts, some serious nichebusting and probably a crazy stunt or two to get your indie film noticed.
Full StoryFoursquare is a relatively new social networking "game" based on exploring your city. More importantly, it's now a marketing avenue for businesses.
Full StoryGetting the most out of your online social media marketing dollars.
Full StoryWould you plan a party and not invite anyone? Without any guests, it wouldn't be a very fun party. The same goes for your website launch. Your goal should be to maximize awareness and keep your users participating. Launching a website may seem like the end of a process, but it's really just the beginning.
Full StoryThere's an emerging trend lately among web designers, coders and even some social media elite. It's an organized effort to "Kill IE 6", and it speaks to a larger issue of staying current with technology.
Full StoryWhat is Twitter? And how tweeting to stars can increase your social network and marketing.
Full StoryWith social media, content is key and understanding the rules and guidelines to communicating in each specific social environment separates the experts from the crowd.
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