Category Archives: Web

Consumers Want To Run Your Campaign. Will You Let Them?

by Jason Brewer on Monday October 25th, 2010

Customers want to interact, control and share their purchasing. Some big brands are responding, using consumer interaction and feedback as the crux of their campaigns. Here are some non-traditional campaign strategies that are quickly becoming commonplace in the digital world. More…

Business Strategy, Marketing, Social Media, Technology, Web · Tagged , , , , , , , , , | Leave a comment

What do you mean start a blog? I asked for SEO.

by Matthew Sommer on Wednesday October 13th, 2010

3 ways that setting up a corporate blog can get website traffic and increase customer engagement. More…

Business Strategy, Marketing, SEO, Social Media, Technology, Web, Web Design · Leave a comment

Why You Need to Notice Usability (and How It Can Make the World a Better Place)

by Andrew Thomas on Wednesday September 22nd, 2010

Usability is a key concept in web development. The term is self-explanatory in some ways, but it’s important to know exactly what it means in the web context and also in the larger context of the actual, physical world. More…

Technology, Usability, Web, Web Design · Tagged | 1 Comment

Developing a Long Term SEO Strategy

by Matthew Sommer on Friday August 20th, 2010

As companies vie for the coveted top ten Google results for high traffic keywords and Google constantly adjusts its algorithms and methods, it takes a full time effort to stay competitive. Most small businesses don’t have the resources to devote even 20 hours a week to SEO efforts, let alone hire a team of full time experts. So, is it futile then to even try? More…

Marketing, SEO, Technology, Web · Leave a comment

Four Questions Before Your Website Redesign

by Jason Brewer on Thursday July 15th, 2010

Four questions before your website redesign: Are you engaging? Do visitors know what you do? Do you have a personality? Are you guiding your customers? More…

Business Strategy, Web, Web Design · Tagged , , , , , | 1 Comment

Pay Attention to Foursquare and Other “Trendy” Social Networking Apps

by Andrew Thomas on Wednesday March 31st, 2010

Foursquare is a relatively new social networking “game” based on exploring your city. More importantly, it’s now a marketing avenue for businesses. More…

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Social networking with a purpose

by Matthew Sommer on Wednesday January 20th, 2010

Getting the most out of your online social media marketing dollars. More…

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Post website launch: How to increase web traffic and sustain it

by Jason Brewer on Tuesday January 5th, 2010

Would you plan a party and not invite anyone? Without any guests, it wouldn’t be a very fun party. The same goes for your website launch. Your goal should be to maximize awareness and keep your users participating. Launching a website may seem like the end of a process, but it’s really just the beginning. More…

Business Strategy, Email Marketing, Marketing, SEO, Social Media, Web, Web Design · Tagged , , , , , , , , , , | 3 Comments

The Slow Death of Internet Explorer 6

by Andrew Thomas on Thursday November 19th, 2009

There’s an emerging trend lately among web designers, coders and even some social media elite. It’s an organized effort to “Kill IE 6″, and it speaks to a larger issue of staying current with technology. More…

Social Media, Technology, Web, Web Design · 2 Comments

Google Books: The Death of a… Part II

by Matthew Sommer on Wednesday November 4th, 2009

Monopoly becomes a concern once again with the death knell of the nation’s libraries More…

Business Strategy, Technology, Web · Tagged , , , | 1 Comment