Category Archives: Web

Coding: Genius vs. Monkey

Recently, a client asked: “How much of coding needs a genius and how much of it can a monkey do?” This is a pertinent question, and I believe I can shed a little light on it. More…

Business Strategy, Technology, Web, Web Design · Leave a comment

Make Sure To Code My Site in HTML5

The vast amount of information available on the Internet and the increasing tech-savvy of today’s business owners is fostering a new understanding of web design, application development, social media, and more. But with all the information out there, make sure you separate the facts from the buzzwords. More…

Technology, Web, Web Design · Tagged , , , , , | 1 Comment

Mobile Site vs. Mobile App: What You Need to Know About Going Mobile

As an agency executive, marketer or business decision maker, you’re constantly considering your mobile marketing strategy and how much time and attention you’re devoting to mobile products and initiatives. The debate is no longer “should we” create a mobile site or optimize for mobile users, it’s now “how should we?” More…

Business Strategy, Marketing, Technology, Web, Web Design · Tagged , , , , , | 2 Comments

Consumers Want To Run Your Campaign. Will You Let Them?

Customers want to interact, control and share their purchasing. Some big brands are responding, using consumer interaction and feedback as the crux of their campaigns. Here are some non-traditional campaign strategies that are quickly becoming commonplace in the digital world. More…

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What do you mean start a blog? I asked for SEO.

3 ways that setting up a corporate blog can get website traffic and increase customer engagement. More…

Business Strategy, Marketing, SEO, Social Media, Technology, Web, Web Design · Leave a comment

Why You Need to Notice Usability (and How It Can Make the World a Better Place)

Usability is a key concept in web development. The term is self-explanatory in some ways, but it’s important to know exactly what it means in the web context and also in the larger context of the actual, physical world. More…

Technology, Usability, Web, Web Design · Tagged | 1 Comment

Developing a Long Term SEO Strategy

As companies vie for the coveted top ten Google results for high traffic keywords and Google constantly adjusts its algorithms and methods, it takes a full time effort to stay competitive. Most small businesses don’t have the resources to devote even 20 hours a week to SEO efforts, let alone hire a team of full time experts. So, is it futile then to even try? More…

Marketing, SEO, Technology, Web · Leave a comment

Four Questions Before Your Website Redesign

Four questions before your website redesign: Are you engaging? Do visitors know what you do? Do you have a personality? Are you guiding your customers? More…

Business Strategy, Web, Web Design · Tagged , , , , , | 1 Comment

Pay Attention to Foursquare and Other “Trendy” Social Networking Apps

Foursquare is a relatively new social networking “game” based on exploring your city. More importantly, it’s now a marketing avenue for businesses. More…

Business Strategy, Marketing, Social Media, Technology, Web · Tagged , , , , | Leave a comment

Social networking with a purpose

Getting the most out of your online social media marketing dollars. More…

Business Strategy, Marketing, Social Media, Technology, Web · Tagged , , , | 2 Comments