Launching a website is only half the battle. Online marketing strategy and ongoing website optimization is necessary to increase traffic and performance. At Brolik, we spent years building great websites, but recently came to the realization that as a “web” company, we’re responsible for the success and growth of the websites we build, and have the opportunity to help our clients beyond the launch.
Previously, I wrote about how modern web design has become much more visual, with large imagery becoming the central focus. The emphasis on visuals and grid layouts is especially prevalent on social networks, like Facebook and Pinterest. Now another social media platform is joining the ranks: Google+.
Picking out WordPress as a CMS for a company website is like buying a pre-built house with a nice shed in the back because you like the shed, then tearing down the house’s walls and building new ones with the pieces of the shed.
Responsive design is all about enhancing the user experience depending on the screen size of the device being used. Here are some responsive web design examples with some CSS and jQuery tips and tricks.
If clients always have the same few comments on all design presentations, maybe we're not doing a good job of educating them.
If you’re thinking about adding infinite scrolling to your site, there are a number of factors that you need to consider before making any decisions. Make sure you have a strong understanding of the kind of content you share and the people who are viewing it.
Usability is the most important function of every website. It doesn’t matter how attractive your site is. If it isn’t easy to use, it won’t engage your audience.
Investing in a solid foundation for your website is smarter than putting your money into building advanced features before they’re necessary.
As 2012 comes to an end, it seems like a good time to toss around some ideas for what 2013 will hold. Here is one prediction from each of us here at Brolik.
Increasingly over the past few years, we’ve seen a shift on the web from largely text-based layouts to a focus on imagery. While a desire for engaging visuals definitely plays a role in this shift in design style, another factor plays into this as well─ our decreasing attention spans.