Interview With New Hire, Matt Segal

Written by Tuesday August 30th 2011

Brolik new hire Matt Segal looks to bring some national accounts into the fold. Initial focus will be in the following areas: web and mobile commerce markets, marketing and branding via smart phone applications and social media marketing.

Matt SegalWhat is your official title?
Business Development

What will your responsibilities be in this role?
While my main focus will be on the Philadelphia and tri-state area, I also look to bring other national accounts that i have relationships with into the fold. Initial focus will be in the following areas: web and mobile commerce markets, marketing and branding via smart phone applications and social media marketing & advertising.

What particular industries/clients do you hope to work with at Brolik?
I have been in the gaming industry for 12 plus years with the majority of my time on the licensing and marketing side. The mobile industry through app development and social media has created a very viable and receptive market in which key brands can marketed.  I look to utilize my contacts in the video game arena to help expand and grow the Brolik business.

What other positions have you held at other companies, what were your responsibilities and when did you work there?
I run my own independent licensing marketing and sales company.  I have worked with several small to medium size companies in the professional sports and video game areas.  In the past I worked for some very large companies and felt the need to develop my own business.

Have you worked with any noteworthy clients in the past that you would like to mention?
To date I have had the pleasure of working with several great companies: Louisville Slugger, Life Fitness, Everlast, Callaway, Prince, X Games, Sanrio (Hello Kitty), Pokemon, Nickelodeon, MLB, NFL, NBA, NHL and the Arena Football League.

What colleges/universities have you graduated, with what degree and when?
I graduated from the University of Pennsylvania w/ liberal arts degree in 1989.

Do you belong to any relevant associations or groups and do you hold a leadership position within?
I am involved with two charities:  I am a Committee Chair for Alex’s Lemonade Stand.  I have had the opportunity to be involved with Alex’s for about 5 years.  I am also on the board of the David B. Weiss Memorial Foundation.  This is a new foundation that was unfortunately named after a friend of mine who died earlier this year.

Is there anything you would like to include that was not addressed in the previous questions?
I have been hired to add my experience to help gain more presence in the B2B areas in Philadelphia in several key areas: restaurants, wine & spirits/beverages, fashion, jewelry, finance, health.  In addition, the possibility of extending beyond with some key national companies is a goal as well.

What do you do for fun?
I’m married with 3 kids ages 14, 12 and 10.  When I’m not at one of their various sporting events, I enjoy working out, running, playing basketball and I’m an avid Philadelphia sports fan.


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