We’re far from terrible times, but we can all admit business operations change when the economy is shifty. Historically, advertising/marketing budgets are the first to get cut in any industry in times of decline. This leaves you with an opportunity. While your competitors curl up in a ball and call a halt to all spending, do the opposite. Spend more now than you would during high times. At least keep your marketing budget as is, and while your competition keeps cutting, fill the holes they leave open. Join the Brolik Business Mailing List (bottom of this page) for the extended article.
Bruce Barton, founder of BBDO, sums this idea up well, “In good times people want to advertise; in bad times they have to.”
