In a society focused on productivity, daydreamers get a bad rap. New research, however, suggests they shouldn't. Creativity flourishes when the mind is free to wander.
Brand identity is nearly everything associated with a company, its mission and value proposition. The corporate logo, just one component of brand identity, is one of the most important.
The design industry is highly saturated these days, thus increasing the level of quality necessary to be truly innovative. I've compiled some noteworthy work from various mediums of design to highlight the innovation that still exists in such a crowded market.
In 2014, if you’re thinking about creating an app, strongly consider the MVP approach. Otherwise, you might fail.
Make the logo bigger, a simple client request. But what's the motivation behind it? And why is it the chagrin of designers everywhere?
Storytelling isn’t what it used to be. These days you need to back up your story with data.
While it may be daunting, marketing agencies should take responsibility for designing a strategy based on metrics, ROI and measurements of success.
"When an organization builds its sales structure around a Spartan mentality, everyone wins!" - Jameel Farruk, Director of Client Relations
“I’d say the greatest improvement I’ve made over the last year is becoming more comfortable designing for the web. I try to consider the user as much as possible throughout the design process.” - Hannah Volz, Designer
"Trust your gut, lean on the research and monitor analytics along the way." - Bryce Liggins, Marketing Strategist