Picking out WordPress as a CMS for a company website is like buying a pre-built house with a nice shed in the back because you like the shed, then tearing down the house’s walls and building new ones with the pieces of the shed.
Tag Archive: Brolik Productions
While companies like Seamless are willing to invest $7 per Facebook fan, many small businesses are still hesitant to invest in social media marketing at all.
Customers want to interact, control and share their purchasing. Some big brands are responding, using consumer interaction and feedback as the crux of their campaigns. Here are some non-traditional campaign strategies that are quickly becoming commonplace in the digital world.
You need to think like a blockbuster and grind like an indie. Assume you’re going to have to do it yourself but utilize as many partners as you can in the process. It’s going to take some smarts, some serious nichebusting and probably a crazy stunt or two to get your indie film noticed.
At the core of all sales and marketing success is a strong relationship with your customer. You create trust, loyalty and expectation because of quality and consistency. However, sales and marketing are often approached with an ROI mindset, with no emphasis on customer lifetime value.