Would you be worried if 30% of your customers walked in and then directly out of your store? 30% or so of all web traffic nowadays is mobile. Are you worried now? If your website isn’t optimized for mobile visitors, it might be time to re-evaluate.
Tag Archive: Jason Brewer
Launching a website is only half the battle. Online marketing strategy and ongoing website optimization is necessary to increase traffic and performance. At Brolik, we spent years building great websites, but recently came to the realization that as a “web” company, we’re responsible for the success and growth of the websites we build, and have the opportunity to help our clients beyond the launch.
The traditional corporate video, testimonial video and sales video are fading away, leading to more human web video content.
While companies like Seamless are willing to invest $7 per Facebook fan, many small businesses are still hesitant to invest in social media marketing at all.
Being likable in the real world is often a result of successfully mastering five basic traits... being informative, entertaining, relevant, consistent, and honest. In the same way, these five traits make for a successful content strategy for your website or business.
Before thinking about your "mobile strategy," step back and thing bigger: device strategy. How will you launch great experiences on all current desktops, tablets and mobile devices, while preparing yourself for devices that will hit the market over the next 5 years?
Now that technology has made it easier to introduce game mechanics into our digital experiences, people have coined the term gamification to describe this common strategy. The key to successfully gamifying your brand is focusing on creating incentives and rewards for meaningful actions, or the user will feel unfulfilled and there will be no opportunity for long term brand loyalty.
The future of purchasing just might come down to your social status and how you interact with your friends and followers on the social web. This post proposes a not too distant future where your clout (or Klout) effects what you have access to, how and when you receive benefits and what you're required to pay.
A simple checklist for ecommerce startups as they prepare to launch.
You know the phrase, “do what you love and you’ll never work a day in your life?” I’d like to propose a variation... “do what you love, focus on it, get really good at it, and you’ll never work a day in your life.”