Tag Archives: Jason Brewer

Gamification: Turning Boring Tasks Into Adventures

by Jason Brewer on Thursday December 1st, 2011

Now that technology has made it easier to introduce game mechanics into our digital experiences, people have coined the term gamification to describe this common strategy. The key to successfully gamifying your brand is focusing on creating incentives and rewards for meaningful actions, or the user will feel unfulfilled and there will be no opportunity for long term brand loyalty. More…

Business Strategy, Marketing, Social Media, Uncategorized · Tagged , , , , , , , | 3 Comments

The Future of Purchasing – It’s All About Social Status

by Jason Brewer on Wednesday September 28th, 2011

The future of purchasing just might come down to your social status and how you interact with your friends and followers on the social web. This post proposes a not too distant future where your clout (or Klout) effects what you have access to, how and when you receive benefits and what you’re required to pay. More…

Business Strategy, Marketing, Social Media, Technology, Web · Tagged , , , , , | Leave a comment

9 Tips For Ecommerce Startups

by Jason Brewer on Thursday June 30th, 2011

A simple checklist for ecommerce startups as they prepare to launch. More…

Branding, Business Strategy, Marketing, Sales, Social Media, Technology, Usability, Web, Web Design · Tagged , , , | Leave a comment

Learn To Love What You’re Good At

by Jason Brewer on Wednesday June 22nd, 2011

You know the phrase, “do what you love and you’ll never work a day in your life?” I’d like to propose a variation… “do what you love, focus on it, get really good at it, and you’ll never work a day in your life.” More…

Brolik Updates, Business Strategy, Management · Tagged , , , , , | Leave a comment

Agency Recruitment and Selection: Go With Your Gut

by Jason Brewer on Tuesday May 17th, 2011

Hiring should be natural. The right person comes around and seems like the perfect fit. It just so happens you have a position open for them and the prospect is poised for long term growth within the company. Let’s face it, it’s never that easy. More…

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Investing in Long-term Relationships

by Jason Brewer on Thursday March 25th, 2010

At the core of all sales and marketing success is a strong relationship with your customer. You create trust, loyalty and expectation because of quality and consistency. However, sales and marketing are often approached with an ROI mindset, with no emphasis on customer lifetime value. More…

Brolik Updates, Business Strategy, Marketing · Tagged , , , , , , , , | 1 Comment