Tag Archives: marketing tips

What is Good Customer Service: Understanding Your Clients’ Emotions to Design a Better Customer Experience

Brolik went to SXSW this year, specifically to attend the interactive conference. Colin Shaw, CEO of Beyond Philosophy gave a great lecture on differentiating your company by focusing on the emotion associated with your brand. A particular statistic stood outMore…

Branding, Design, Management, Marketing, Web Design · Tagged , , , , , | Leave a comment

Putting it to Practice: Tips on Business Relationship Management

Has a business relationship ever become tense or soured due to unforeseeable snags in the plan? This tension can be due to miscommunication, falling behind schedule, not having a clearly defined scope of work, and more. If this isn’t familiar,More…

Business Strategy, Management, Marketing · Tagged , , , , , | Leave a comment

Investing in Long-term Relationships

At the core of all sales and marketing success is a strong relationship with your customer. You create trust, loyalty and expectation because of quality and consistency. However, sales and marketing are often approached with an ROI mindset, with no emphasis on customer lifetime value. More…

Brolik Updates, Business Strategy, Marketing · Tagged , , , , , , , , | 1 Comment