A marketing director is faced with countless options for marketing their company online. In addition, the evolution of the Internet has created an array of new opportunities, leaving some marketing directors struggling. Stay on the leading edge with a thorough digital strategy.
Tag Archive: ROI
At the core of all sales and marketing success is a strong relationship with your customer. You create trust, loyalty and expectation because of quality and consistency. However, sales and marketing are often approached with an ROI mindset, with no emphasis on customer lifetime value.