While it may be daunting, marketing agencies should take responsibility for designing a strategy based on metrics, ROI and measurements of success.
Tag Archive: ROI
A marketing director is faced with countless options for marketing their company online. In addition, the evolution of the Internet has created an array of new opportunities, leaving some marketing directors struggling. Stay on the leading edge with a thorough digital strategy.
At the core of all sales and marketing success is a strong relationship with your customer. You create trust, loyalty and expectation because of quality and consistency. However, sales and marketing are often approached with an ROI mindset, with no emphasis on customer lifetime value.