Those of you who keep tabs on SEO happenings are probably sick of hearing about Hummingbird and Google’s recent changes to data and reporting. “Why would they do this to us?! How will the SEO industry ever recover?” These are my thoughts on SEO’s newest doomsday.
Tag Archive: SEO
The industry of digital marketing is always advancing, making it highly challenging to keep up with digital marketing trends. With the advantage of youth and optimism on my side, I take a stab at labeling some current trends, as well as predict where I think this industry is going.
One small digital marketing team may be better than an army of specialists.
With the advancement in online marketing opportunities, it can be a challenge for a marketing director to decide what initiatives to pursue. When the question of "SEO or SEM?" arises, it is important to transition the question to a statement and learn how to balance the two, rather than deciding between them.
Here are five free tools to help diversify your SEO research and improve your efforts.
Content marketing has become one of the biggest buzz terms in online marketing for 2013. In an attempt to avoid getting lost in the buzz, I wanted to break content marketing strategies into what they really are.
Picking out WordPress as a CMS for a company website is like buying a pre-built house with a nice shed in the back because you like the shed, then tearing down the house’s walls and building new ones with the pieces of the shed.
If you’re thinking about adding infinite scrolling to your site, there are a number of factors that you need to consider before making any decisions. Make sure you have a strong understanding of the kind of content you share and the people who are viewing it.
A marketing director is faced with countless options for marketing their company online. In addition, the evolution of the Internet has created an array of new opportunities, leaving some marketing directors struggling. Stay on the leading edge with a thorough digital strategy.
What is "social search?" and how it’s changing the face of SEO, again. (sort of...)