The industry of digital marketing is always advancing, making it highly challenging to keep up with digital marketing trends. With the advantage of youth and optimism on my side, I take a stab at labeling some current trends, as well as predict where I think this industry is going.
Tag Archive: social media marketing
While companies like Seamless are willing to invest $7 per Facebook fan, many small businesses are still hesitant to invest in social media marketing at all.
There are lots of things you can be doing to cultivate genuine followers and enthusiasts for your brand. Let’s talk about some good ones.
Are you tossing aside “brand saturation” as simply a buzz term? Instead, discover what it really means to reach brand saturation, and why it is something your company should focus on.
Even with convincing arguments from marketing directors, you have to wonder why CFOs and CEOs are sitting and waiting for more financial proof before they carve out a line for social media in their budgets, as if ROI (a very specific financial measurement) is the only metric to quantify the value of social media spend. What about brand saturation, engagement, loyalty and reputation with consumers?
Foursquare is a relatively new social networking "game" based on exploring your city. More importantly, it's now a marketing avenue for businesses.
Getting the most out of your online social media marketing dollars.