Tag Archives: social media marketing

Social Media: Are You Convinced Yet?

Even with convincing arguments from marketing directors, you have to wonder why CFOs and CEOs are sitting and waiting for more financial proof before they carve out a line for social media in their budgets, as if ROI (a very specific financial measurement) is the only metric to quantify the value of social media spend. What about brand saturation, engagement, loyalty and reputation with consumers? More…

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Pay Attention to Foursquare and Other “Trendy” Social Networking Apps

Foursquare is a relatively new social networking “game” based on exploring your city. More importantly, it’s now a marketing avenue for businesses. More…

Business Strategy, Marketing, Social Media, Technology, Web · Tagged , , , , | Leave a comment

Social networking with a purpose

Getting the most out of your online social media marketing dollars. More…

Business Strategy, Marketing, Social Media, Technology, Web · Tagged , , , | 2 Comments