Tag Archives: Social Media Strategy

The Future of Purchasing – It’s All About Social Status

by Jason Brewer on Wednesday September 28th, 2011

The future of purchasing just might come down to your social status and how you interact with your friends and followers on the social web. This post proposes a not too distant future where your clout (or Klout) effects what you have access to, how and when you receive benefits and what you’re required to pay. More…

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Social Media: Are You Convinced Yet?

by Jason Brewer on Friday November 26th, 2010

Even with convincing arguments from marketing directors, you have to wonder why CFOs and CEOs are sitting and waiting for more financial proof before they carve out a line for social media in their budgets, as if ROI (a very specific financial measurement) is the only metric to quantify the value of social media spend. What about brand saturation, engagement, loyalty and reputation with consumers? More…

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Consumers Want To Run Your Campaign. Will You Let Them?

by Jason Brewer on Monday October 25th, 2010

Customers want to interact, control and share their purchasing. Some big brands are responding, using consumer interaction and feedback as the crux of their campaigns. Here are some non-traditional campaign strategies that are quickly becoming commonplace in the digital world. More…

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