In May 2010, Brolik added Zeigler’s, the national leader in premium apple cider and cider blends, to its list of clientele. Brolik revitalized the 75-year old brand by developing an engaging online presence sporting updated brand messaging, new product photography and social media integration to give customers and distributors a reason to visit and interact. The new site conveys Zeigler’s commitment to using only fresh and healthy ingredients in their products. It’s not only a dramatic visual improvement, but it harnesses a variety of interactive and content management tools to enhance and maintain Zeigler’s online image, content and media.

When you’re in the apple cider business, brand loyalty is king. For a two-month window, from Halloween to the New Year, the pressure is on for Zeigler’s.  Business depends on solid apple cider sales. Although they offer over 40 products including varieties of lemonades, teas, juices and other cider flavors, the traditional apple cider sales is the basis for a “good” or “bad” fall season.

Zeigler’s is a 75-year old brand that sells apple cider in over 35 states. They have come a long way with almost no brand marketing, traditional advertising, public relations or social media strategies in place. From the moment Brolik presented the new website design, Zeigler’s execs opened up and started thinking about what is possible, not what’s simply tradition. With Brolik’s help, Zeigler’s has carried this fresh perspective into other initiatives and channels.

Social media was the first of these new channels. To actively and intimately connect with Zeigler’s health conscious customers, Brolik rolled out a Facebook campaign that is increasing brand conversation and fanbase into 2011. The Zeigler’s Facebook page immediately hits home with delicious product photos and the slogan “Great taste never goes out of style.” It also allows fans to enter their favorite apple cider recipes through the “Get Mixed up with Zeigler’s” online recipe contest. Monthly winners get their recipe on apple cider bottles, and the grand prize gets you $1,000 and a year’s supply of Zeigler’s products. In fall 2010, Brolik began experimenting with Twitter to see what responses would be like across a wider social media landscape. The initial results are exemplary of Zeigler’s strong brand loyalty. 

Zeigler’s and Brolik will end November 2010 with a bang, launching a “Sunday Dinner Drop-Off” regional TV commercial to generate buzz for the brand. It’s a another way Zeigler’s is getting their name out there during the busy cider season, and it’s also illuminating the work Zeigler’s does in the community that’s often overlooked. Brolik coordinated the campaign with Zeigler’s, bringing together Habitat for Humanity Philadelphia and Catering by Miles to deliver home-cooked meals to Habitat families in Philadelphia during the holiday season.

The “Sunday Dinner Drop-Off” brought together a wonderful group of companies that all want to bring warmth and delicious food to families in the area who really appreciate the gesture. This is just the beginning for our push to be more involved in the community, in schools, events and fundraisers in the region,” says Art Balzereit, CFO, Zeigler’s.