Ecommerce Website
The Future Looks Bright For Sunglass Startup
"Working with the Brolik team to launch our ecommerce site has been a pleasure. I have the ability to update all content and images as necessary so the site is always fresh with new content. I look forward to working with Brolik in the future on coupon and social sharing tools so we can actively communicate and interact with our consumers as we build the brand."
Alue Optics, a startup sunglass retailer out of Connecticut, came to Brolik with a goal to create a classic brand that targets young adults and fashionable middle-aged customers. To take on this “classic” feel so early in the brand’s lifespan, the Alue Optics team knew they would have to launch with a confident, timeless appeal, and immediately gain the respect of the customer.
The Alue Optics ecommerce website focuses on a smooth user experience and doesn’t overwhelm the customer with options. The quality of the sunglasses speak for themselves, therefore it was only a matter of presenting the products with the right touch and focus using a minimalist design.
To compliment the design, the site boasts an intuitive and modern user experience. Brolik was able to create a site architecture and site functionality that compliments Alue’s brand and superior lens technology.
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