Wedding dress designer Jennifer Salzman wanted a website that reflected the style of her dresses: an understated chic style that is elegant, simple, modern and feminine. Salzman reached out to Brolik and immediately clicked with the team.  After carefully studying her dresses and design style, Brolik produced a fresh, clean website that is inviting and informative for Salzman’s potential clients.  With high quality photography and a photo zoom feature, users can easily see the intricate detail on every portion of the featured dresses. 

To support the website and develop the brand, Brolik created several print advertising campaigns that reflect the same clean lines and modern feel of the Jennifer Salzman collections.

Salzman has seen a steady increase in traffic to her website over the past two years, which peaks each season when a new collection is announced.  As her collections grow in popularity, Salzman has been featured in prominent bridal magazines such as Modern Bride, InStyle Weddings and Better Bridal.  More and more customers are visiting her website before scheduling a consultation and she has seen an increase in appointments, prompted by positive experiences online.