How 'Bout Them Apples

July 1, 2010

Zeigler’s Apple Cider picks Philadelphia interactive agency Brolik Productions to ripen its brand 

Philadelphia, PA – July 1, 2010 – Brolik Productions, a full-service branding and interactive agency in Philadelphia, has added Zeigler’s, the national leader in premium refrigerated apple cider, cider blends and juices, to its fresh crop of clientele. Ziegler’s has engaged Brolik to develop interactive strategic initiatives and revitalize the 75-year old brand by developing an engaging online presence and personality. The scope of work includes a website redesign, updated branding and messaging and an online advertising campaign to drive traffic to the web site and raise brand awareness. 

The newly designed website will harness variety of interactive and content management tools to maintain and enhance Zeigler’s online image, content and media. The website will integrate social media to actively and intimately connect with health conscious customers and include interactive features and rich website content that is informative and entertaining. In addition, new photography and updated messaging will convey Ziegler’s commitment to using only fresh and healthy ingredients in their products.  

“Zeigler’s has a longstanding tradition as the household name in apple cider and our work will help preserve the brand’s established character while producing a fresh online presence,” said Jason Brewer, CEO, Brolik. “The new branding and online capabilities will enable the company to connect, interact and engage with people who share its enthusiasm for natural and healthy lifestyles.”

The redesigned branding and website is planned to launch late this summer in time for fall cider season. As leader in year-round juice and ciders, Zeigler’s will remain fresh with promotional campaigns and events throughout the year.  

About Brolik

Brolik is a full-service branding and interactive agency that adds a vital creative pulse to their client’s business through video, web, e-marketing and innovative strategy.  Brolik connects clients to their customers through fully customizable web and marketing solutions that are both integrated and engaging in a range of industries including hospitality, food and beverage, lifestyle, fashion and entertainment. For more information visit www.brolik.com.