(Huge thanks to Expressway for the video!)


Chris Hunter, Senior Software Architect/Manager gives us an introduction to URBN brands, a brief history of e-commerce growth at URBN, some of the technical and organizational challenges he’s run into and the future opportunities he sees for web development within the company.

Key Takeaways

  • Urban Outfitters went online in 2000 with an e-commerce experience.
  • URBN brands have brought all web development in house.
  • One of the major things that drove the re-platform was the user experience that the brands were looking for exceeded the capabilities of the existing platform.



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