We design responsive websites and applications that are guided by research, focused on the end user and engineered to meet business goals.
It starts with a consultation
Before writing a single line of code, we get to know your business, your goals, your customer and the problems we want to solve. We analyze your customer and use their traits and behavior as the foundation for all copy, design and development.
Expect to collaborate
Working closely with our team is key to the success of your website. Our web design process is built around collaboration and consistent communication.
Throughout the website design process we have a number of creative meetings and opportunities for feedback. We come together to make sure the project is on track and both parties are aligned. Expect to be active and involved at every step.
Responsive design for all devices
Not all responsive websites are created equal. Our years of responsive design experience shine through in the quality and maturity of our work. We build for all users and devices and constantly push ourselves to innovate when coding responsively or writing about it.
Every website we design is unique and built for the needs of our client. No templates. No constraints. Just smart, custom design that’s built for your brand and business model.
Our web design process
We start with a kickoff meeting to discuss your goals, customer and user paths. Working together, we prioritize features and functionality.
Sitemap and wireframes follow, ensuring the site architecture, layout and hierarchy are fleshed out before design begins.
Once the site structure is approved, we present the site as it evolves and comes to life in multiple design and revision rounds.
Our process starts with an in-person kickoff meeting.
Once we have met with a client in person and understand the goals and expectations, we dive into our extensive discovery process. It involves target audience research, interviews with key stakeholders and an ongoing and collaborative line of communication with our clients.
Our designers, developers and marketing strategists collaborate early to ensure a well-designed, well-planned and optimized website from the beginning.
We use a discovery questionnaire web app to prep clients for the kickoff meeting and to guide us through the planning process.
Setting a solid foundation is an integral part of our web design process. We start by delivering a sitemap that provides the overarching architecture of the website, and then we move into UX (user experience) planning with wireframes. We create website content that is search engine optimized. We make sure each step builds upon the previous one and that everything ties back to the original goals of the website.
Wireframes drive the user experience, but it’s in the design phase that we can flex our creative skills and innovate visually. We create an interactive User Interface Kit (UI Kit) and flat designs of the major pages and page systems to establish a solid foundation to build upon.
Responsive design is standard for us. We build our websites on our own platform, Leverage, which comes with a user-friendly CMS for our clients. We start coding as soon as the wireframes are approved, and our design, development and marketing teams work simultaneously to bring the website to life.
Testing and launch
Before launch, we do a final speed and performance analysis, and we test across devices and browsers using our in-house device lab. It’s the final 5% that turns a good site into a great one.