Alex Caldwell

Alex is the Creative Director for Brolik, a Philadelphia-based digital agency, where he has been the arbiter of great user experience and visual design since he joined the team in 2008. Alex believes bold, beautiful design should go hand-in-hand with human psychology and good usability principles to make sites that are both awe-inspiring and easy to use.

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My Breakthrough: Get to Code Faster

By Friday January 24th, 2014

"My breakthrough changed the way I approach building a website. Instead of thinking of every last detail of every last page, I shifted my focus to designing a system and getting to code faster." - Alex Caldwell

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2013 Web Design Trends

By Thursday August 1st, 2013

Now that we are more than halfway through 2013, let's examine some of the popular web design trends that have emerged. In this article we will discuss some overarching concepts as well as some specific web design techniques.

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10 Web Usability Tips

By Tuesday February 12th, 2013

Usability is the most important function of every website. It doesn’t matter how attractive your site is. If it isn’t easy to use, it won’t engage your audience.

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Time to Tune Out iTunes. Turntable.fm is Here.

By Wednesday August 31st, 2011

Turntable.fm is the newest social networking site you’ve probably never heard of. The concept is simple: play music for you and your friends for free. Like Facebook, Twitter and Foursquare, Turntable has that "it" factor that will allow it to succeed as a company, a music player, and a social network.

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