Why and How Marketers Should Use User-Generated Content
Monday June 6th, 2016User-generated content has become so much a part of our lives that many of us now take it for granted. Those of us who are marketers should not.
Full StoryMike Gardo
Mike is a Marketing Strategist at Brolik, a digital marketing agency based in Philadelphia. Mike combines his data analysis expertise with big picture strategic thinking to create marketing campaigns with measurable success. He loves reading, playing pick up sports and his deskmate Betta fish, Fishmael.
Measuring A Page’s Effect On Conversion
Thursday May 12th, 2016Google Analytics provides only partial measures of a page’s effect on conversions, but some quick analysis can help us fill in the gaps.
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How The Google Analytics Benchmarking Reports Can Improve Your Business’ Web Presence
Tuesday January 19th, 2016By comparing your web data to that of your industry peers, the reports can help you gain new insight about your business’s web presence.
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Digital Marketing Research in The Age of “Test Everything”
Tuesday July 7th, 2015Research helps marketers to be more effective in a shorter amount of time by revealing which assumptions are safe to make as they kick off their campaigns.
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