It’s important to project the best image of your business, and your website is no exception to this rule. The web is likely the first place your customers and potential customers are going to look to learn about your business. Check out this list to see if it's time for a redesign.
Full Story
The industry of digital marketing is always advancing, making it highly challenging to keep up with digital marketing trends. With the advantage of youth and optimism on my side, I take a stab at labeling some current trends, as well as predict where I think this industry is going.
Full Story
With the advancement in online marketing opportunities, it can be a challenge for a marketing director to decide what initiatives to pursue. When the question of "SEO or SEM?" arises, it is important to transition the question to a statement and learn how to balance the two, rather than deciding between them.
Full Story
Here are five free tools to help diversify your SEO research and improve your efforts.
Full Story
Content marketing has become one of the biggest buzz terms in online marketing for 2013. In an attempt to avoid getting lost in the buzz, I wanted to break content marketing strategies into what they really are.
Full Story
Picking out WordPress as a CMS for a company website is like buying a pre-built house with a nice shed in the back because you like the shed, then tearing down the house’s walls and building new ones with the pieces of the shed.
Full Story
A successful and well-recognized brand is the result of many things that were done right over time. With the right balance of brand awareness and lead generation, the challenge of creating a well-recognized brand can be made much more attainable.
Full Story
If you’re thinking about adding infinite scrolling to your site, there are a number of factors that you need to consider before making any decisions. Make sure you have a strong understanding of the kind of content you share and the people who are viewing it.
Full Story
As 2012 comes to an end, it seems like a good time to toss around some ideas for what 2013 will hold. Here is one prediction from each of us here at Brolik.
Full Story
A marketing director is faced with countless options for marketing their company online. In addition, the evolution of the Internet has created an array of new opportunities, leaving some marketing directors struggling. Stay on the leading edge with a thorough digital strategy.
Full Story