By Jason Brewer
Friday November 26th, 2010
Even with convincing arguments from marketing directors, you have to wonder why CFOs and CEOs are sitting and waiting for more financial proof before they carve out a line for social media in their budgets, as if ROI (a very specific financial measurement) is the only metric to quantify the value of social media spend. What about brand saturation, engagement, loyalty and reputation with consumers?
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By Jason Brewer
Monday October 25th, 2010
Customers want to interact, control and share their purchasing. Some big brands are responding, using consumer interaction and feedback as the crux of their campaigns. Here are some non-traditional campaign strategies that are quickly becoming commonplace in the digital world.
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By Matthew Sommer
Wednesday October 13th, 2010
3 ways that setting up a corporate blog can get website traffic and increase customer engagement.
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By Jason Brewer
Monday August 30th, 2010
You need to think like a blockbuster and grind like an indie. Assume you’re going to have to do it yourself but utilize as many partners as you can in the process. It’s going to take some smarts, some serious nichebusting and probably a crazy stunt or two to get your indie film noticed.
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By Drew Thomas
Wednesday March 31st, 2010
Foursquare is a relatively new social networking "game" based on exploring your city. More importantly, it's now a marketing avenue for businesses.
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By Matthew Sommer
Wednesday January 20th, 2010
Getting the most out of your online social media marketing dollars.
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By Jason Brewer
Tuesday January 5th, 2010
Would you plan a party and not invite anyone? Without any guests, it wouldn't be a very fun party. The same goes for your website launch. Your goal should be to maximize awareness and keep your users participating. Launching a website may seem like the end of a process, but it's really just the beginning.
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By Drew Thomas
Thursday November 19th, 2009
There's an emerging trend lately among web designers, coders and even some social media elite. It's an organized effort to "Kill IE 6", and it speaks to a larger issue of staying current with technology.
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By Matthew Sommer
Wednesday July 29th, 2009
What is Twitter? And how tweeting to stars can increase your social network and marketing.
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By Jason Brewer
Thursday July 23rd, 2009
With social media, content is key and understanding the rules and guidelines to communicating in each specific social environment separates the experts from the crowd.
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