Google+ Gets a Redesign: Heavy Imagery and Prominent Grid Layouts Reign Supreme
Previously, I wrote about how modern web design has become much more visual, with large imagery becoming the central focus. This is especially prevalent on social networks, like Facebook and Pinterest. Even Twitter has cover photos now. Another social media platform is joining the ranks: Google+. Not to be left out of the loop, Google+ has redesigned its interface to be a much more visual experience. The layout is now a grid of 1, 2, or 3 columns, depending on what device you’re viewing it on, and images are displayed much larger. Google+ has also added a photo editing tool to reinforce the role of imagery on its platform.
The redesign of Google+ reinforces the point I made before about the transition to a more visual web. There’s been a clear shift in style, and there’s a new standard in web design. Facebook, Pinterest, and Google+ are starting to look quite similar. This shift is for good reason though. The large areas of imagery create a higher level of interest, while the grid layout keeps everything neatly organized. Let’s delve into some of Google+’s new features.
Features of the Redesign
Google+ has joined the club and added cover photos on profile pages, which seems like a requirement for all social media networks now. It is nice to be able to add a level of personality and design to your profile. Posts on the new Google+ are now called “cards” and appear with a photo, caption/update, and sharing options. Posts are automatically tagged with related hashtags so users can “flip the card” and explore similar content. The cover photos are pretty large, and the images on the “cards” also appear at a decent size.
Google+ posts now appear as "cards" with large imagery and automatically added hashtags.
Auto Enhance adjusts the brightness, saturation, and contrast of your photos for a nicer end result.
The grid layout automatically adjusts to 1, 2, or 3 columns, depending on how you're viewing the site.