More Leads Won't Save a Broken Marketing Foundation
If leads aren't converting, the problem probably isn't lead volume. The solution isn’t lead generation, but fixing the barriers to conversion.
The Brolik blog
We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.
How We Built a High-Performing Holiday Marketing Campaign From Scratch: From the Trenches of a Marketing Agency
See how we planned and executed a holiday marketing campaign from the ground up, including the strategy, decisions, and tactics that drove strong e-commerce results.
Predictability is the Real Flex: Jason Brewer on Business Growth and Leadership
How a growth marketing agency built 22 years of success on recurring revenue, measured growth, and predictability.
Optimizing Search Advertising for an Adoption Agency: From the Trenches of a Marketing Agency
Brolik helped an adoption agency improve lead quality by refining search advertising campaigns to better reach their desired audience segment.
How Much Should Companies Be Spending on Sales and Marketing?
Learn how to determine the right sales and marketing spend, from startups to high-growth companies, with practical examples and expert insights.
The Balance of Marketing and Funding to Optimize for Growth
Discover how small businesses can build a stronger growth strategy by aligning funding decisions with marketing priorities, managing risk, and preparing for long-term success.
The Hidden Risk of Niching Down Too Far
Discover the hidden risks of over-specializing and how balancing focus with versatility can strengthen your business strategy.
Don’t Hamstring Your Creative: Why Playing It Safe Is Hurting Your Marketing
Learn why playing it safe in marketing kills creativity and how bold ideas can help your brand and creative marketing strategy stand out.
You’re Measuring Marketing Wrong (The River Analogy Explains Why)
Not every customer follows the same journey. Discover a better way to think about customer acquisition, touchpoints, and marketing attribution.
How Smart Businesses Use Video to Scale Their Content Strategy
Need more traction from your content marketing? Learn how a video marketing strategy can drive business growth and humanize your brand.
Crossing the Growth Chasm: How to Approach Scaling Your Small Business
Struggling to scale your small business? Learn how to cross the growth chasm with actionable strategies for sales, marketing, and operations.
Are You Ready to Scale? 3 Stages of Prep for a Growth Marketing Launch
If you're considering a big marketing push to take your small business to the next level, it's time to take a critical look at your operations and business foundation. Before taking the leap of faith, run through our list of must-haves to make sure you're ready to benefit from a big marketing investment.