The Brolik blog

We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.

How We Outsmarted Meta to Grow Average Order Value: From the Trenches of a Marketing Agency

How we grew a music retailer's average order value and profitability by balancing order volume and value against Meta's own optimization.

More Leads Won't Save a Broken Marketing Foundation

If leads aren't converting, the problem probably isn't lead volume. The solution isn’t lead generation, but fixing the barriers to conversion.

How We Built a High-Performing Holiday Marketing Campaign From Scratch: From the Trenches of a Marketing Agency

See how we planned and executed a holiday marketing campaign from the ground up, including the strategy, decisions, and tactics that drove strong e-commerce results.

Predictability is the Real Flex: Jason Brewer on Business Growth and Leadership

How a growth marketing agency built 22 years of success on recurring revenue, measured growth, and predictability.

Optimizing Search Advertising for an Adoption Agency: From the Trenches of a Marketing Agency

Brolik helped an adoption agency improve lead quality by refining search advertising campaigns to better reach their desired audience segment.

How Much Should Companies Be Spending on Sales and Marketing?

Learn how to determine the right sales and marketing spend, from startups to high-growth companies, with practical examples and expert insights.

The Balance of Marketing and Funding to Optimize for Growth

Discover how small businesses can build a stronger growth strategy by aligning funding decisions with marketing priorities, managing risk, and preparing for long-term success.

The Hidden Risk of Niching Down Too Far

Discover the hidden risks of over-specializing and how balancing focus with versatility can strengthen your business strategy.

Don’t Hamstring Your Creative: Why Playing It Safe Is Hurting Your Marketing

Learn why playing it safe in marketing kills creativity and how bold ideas can help your brand and creative marketing strategy stand out.

You’re Measuring Marketing Wrong (The River Analogy Explains Why)

Not every customer follows the same journey. Discover a better way to think about customer acquisition, touchpoints, and marketing attribution.

How Smart Businesses Use Video to Scale Their Content Strategy

Need more traction from your content marketing? Learn how a video marketing strategy can drive business growth and humanize your brand.

Crossing the Growth Chasm: How to Approach Scaling Your Small Business

Struggling to scale your small business? Learn how to cross the growth chasm with actionable strategies for sales, marketing, and operations.