The Brolik blog

We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.

The Power of Catalysts to Increase Conversions

Instead of overwhelming yourself by fixating on a lofty goal, break the sales process into smaller stages, then identify the catalysts that increase your chances of success.

The Questions To Answer Before Scaling Your Strategic Marketing Plan

Businesses that come to us in preparation for their own growth stages are often (understandably) anxious, looking to dive head-first into marketing decisions built on small sample size assumptions. This is where it becomes our job to provide direction and resist the temptation to move too quickly.

Growth Nurturing > Growth Hacking

When running a business, growth is important. Companies are often willing to mortgage a great future for immediate success, even if that success is short lived.

How Improving PageSpeed Can Increase Organic Traffic

How Brolik used Google's PageSpeed Insights, and Lighthouse scores to highlight areas of improvement in the javascript, html, css, images, and resource delivery resulting in an increase of organic traffic by 60%.

Rebranding a Major Sports Organization (Q&A with Alex Caldwell)

As Creative Director at Brolik, Alex Caldwell focuses on creating brand identities, designing UI/UX systems, and developing the front-end of Brolik's responsive websites. Alex is also an avid soccer fan and former player. We tapped Alex’s brain to understand Brolik’s approach to branding and what made working with the MLSPA such a rewarding experience for him personally.

Positioning Disruption (Q&A with Matthew Sommer)

The term “Disruption” has become part of the public consciousness as a way to describe new businesses that are leveraging technology to unseat incumbent market leaders using a new model. We spoke with Brolik partner and Chief Strategy Officer, Matt Sommer about the challenges and advantages of disruptive companies and positioning them for success.

Become A Spy To Improve Your Marketing Research Process

The ability to reach your audience comes down to how well you know them. Superficial market research will only take you so far. There are ways to dig deeper and get to know how your customers think, act and what moves them to buy.

Preparing Startups To Scale (Q&A with Jason Brewer)

Jason Brewer, CEO of Brolik, spends his time advising startup founders on brand positioning and go to market strategy. Here are his insights on working with founders and the common challenges they face when preparing to scale.

Don't Confuse Mission with Brand Positioning

It is common for early startups to confuse their mission with their brand’s positioning strategy, but they are meant to serve two completely different purposes.

How to Create an SEO Friendly Website Structure for Better User Experience

In this article, we’ll examine how to structure your website to reflect the principles of user centered design. We’ll dive into the strategy with page hierarchy, usability guidelines, keyword research for naming pages, as well as some tips and tools to find how your users search for information and how your website structure should reflect that.

Lead Generation Strategy: How To Close The Loop

Instead of focusing on volume, your lead generation strategy should start with the goal of closing the loop on revenue generated.

AngularJS vs. jQuery

AngularJS and jQuery are very different in the world of javascript tools and it's important to know the different features and and functionality of both. This article will go through a small comparison between the two to help you make a decision on which system is right for you.