The Brolik blog

We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.

Are You Ready to Scale? 3 Stages of Prep for a Growth Marketing Launch

If you're considering a big marketing push to take your small business to the next level, it's time to take a critical look at your operations and business foundation. Before taking the leap of faith, run through our list of must-haves to make sure you're ready to benefit from a big marketing investment.

How A Single Piece Of Gated Content Can Fuel Business Growth

Learn how you can make a significant improvement to your marketing funnel with a single piece of gated content.

Privacy Updates Are Changing the Rules of Digital Marketing - Here's How to Respond

As ad platforms change the rules of the game, adapting to the current state of digital marketing can make or break your success. We’ll show you what’s changing and how shifting your mindset can help your marketing campaigns come out on top.

How to Create Value With a Recruitment Marketing Strategy

We’ll show you how to leverage a recruitment marketing strategy to improve your candidate pool and fill your open positions.

Maximize Your Ad Spend with Facebook Lookalike Audiences

As third-party data disappears, Facebook lookalike audiences will become more important. Learning to leverage them strategically can help you cut costs and improve lead quality.

You Are Special, But Not Unique (And That’s Okay)

For a successful marketing strategy, don't get caught up on the idea that your business is entirely unique. When you fully embrace the traditional marketing process, tried and true marketing tactics can help your business grow no matter what your business model looks like.

How Impatience Hurts Long-term Marketing Growth and ROI

Prioritizing short-term profitability over long-term marketing growth can stunt you. Instead, learn to slow down and optimize your whole marketing funnel.

A Successful Marketing Journey Starts with an Open Mind

Being open-minded and forward-looking are key to launching a successful marketing journey with growth-oriented outcomes.

Why Marketing Goals Must Be Tethered To Strategic Planning Objectives

To set marketing goals, first define your long-term, strategic objectives and work backwards to identify benchmarks, KPIs, and ideal marketing channels.

Takeaways from MozCon 2020

Our takeaways from the most interesting ideas at MozCon 2020, covering machine learning, automation, and the future of branding and promotion.

How to Plan Your Advertising Budget and Calculate ROI and ROAS

How to plan an advertising budget, keep a flexible mindset, and calculate metrics like ROI and ROAS to measure the effectiveness of your ad spend.

Why Invest in SEO: A Lesson in Compound Interest

SEO is similar to the effects of compound interest. With patience and consistent investments, growth becomes exponential.