The Brolik blog

We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.

How Improving PageSpeed Can Increase Organic Traffic

How Brolik used Google's PageSpeed Insights, and Lighthouse scores to highlight areas of improvement in the javascript, html, css, images, and resource delivery resulting in an increase of organic traffic by 60%.

How to Create an SEO Friendly Website Structure for Better User Experience

In this article, we’ll examine how to structure your website to reflect the principles of user centered design. We’ll dive into the strategy with page hierarchy, usability guidelines, keyword research for naming pages, as well as some tips and tools to find how your users search for information and how your website structure should reflect that.

Conquer Website Copywriting Using These 3 Templates

It’s not difficult to design and build a beautiful website, but does it clearly define strengths and speak to customer needs? Will the user feel a connection to the brand? This all comes back to how well the website copy is crafted.

Website Migration Checklist

Websites are the engine of many businesses. A new, more powerful or more efficient website can boost online success for a brand. However, with every opportunity comes risk, and if the website launch isn’t handled properly, it can cause devastating damage.

Websites Need to be Predictable, Not Boring

Where has the soul in web design gone? The web in general has grown in the right direction in terms of usability, but we've lost some of the bold creativity in the process. How can we recapture the soul? And more importantly why should we?

Questions To Ask Before You Hire A Website Design Company

Make sure your project scope, needs, expectations and values line up well with the website design company that your hire.

How Much Does a Custom Website Cost?

Custom website costs will vary based on your company size, extent of needs, features and functionality, and the quality and experience of your website design company. So how do you decide what company, budget and website solution is right for you?

Custom Website Design vs. Template

Unsure whether to go custom or template with your website? This article outlines the reasons to choose each option, based on factors like company size, needs, functionality and budget.

Simplify Your Navigation for Better Usability

Your website's navigation is a crucial piece of the user experience. When executed well it will help user engagement and result in a higher conversion rate. This article will give you general guidelines for structuring your navigation to work for your user's needs.

We Built A Responsive Web Design Framework, But It's Not For Sale.

Licensing Leverage, our responsive web developer framework and CMS, is tempting. We've considered it for over a year, and even planned pricing models and started writing full documentation. However, we decided that the product is more valuable to us and our clients if it stays in house. We built it for us, and it's staying that way for now.

WordPress is Not for Developers

Picking out WordPress as a CMS for a company website is like buying a pre-built house with a nice shed in the back because you like the shed, then tearing down the house’s walls and building new ones with the pieces of the shed.

Changing Up Your Code Editor

How does your development environment affect workflow? Don't fear exploring other options when it comes to development.