The Brolik blog

We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.

Crossing the Growth Chasm: How to Approach Scaling Your Small Business

Struggling to scale your small business? Learn how to cross the growth chasm with actionable strategies for sales, marketing, and operations.

Are You Ready to Scale? 3 Stages of Prep for a Growth Marketing Launch

If you're considering a big marketing push to take your small business to the next level, it's time to take a critical look at your operations and business foundation. Before taking the leap of faith, run through our list of must-haves to make sure you're ready to benefit from a big marketing investment.

Unleash Your Potential with a Defensive Marketing Strategy

Companies spend an exorbitant amount of time thinking about growth as increasing things like leads, customers and profits, but there’s value in taking a defensive approach to see where the greatest opportunities are lost.

How to Create Value With a Recruitment Marketing Strategy

We’ll show you how to leverage a recruitment marketing strategy to improve your candidate pool and fill your open positions.

The Art of Being a Generalist

While there will always be value in being an expert in your niche, you can also benefit from being a generalist. Instead of focusing your energy on building your strengths in one area, consider sharpening your skills in a select few places.

You Are Special, But Not Unique (And That’s Okay)

For a successful marketing strategy, don't get caught up on the idea that your business is entirely unique. When you fully embrace the traditional marketing process, tried and true marketing tactics can help your business grow no matter what your business model looks like.

How Impatience Hurts Long-term Marketing Growth and ROI

Prioritizing short-term profitability over long-term marketing growth can stunt you. Instead, learn to slow down and optimize your whole marketing funnel.

A Successful Marketing Journey Starts with an Open Mind

Being open-minded and forward-looking are key to launching a successful marketing journey with growth-oriented outcomes.

Why Marketing Goals Must Be Tethered To Strategic Planning Objectives

To set marketing goals, first define your long-term, strategic objectives and work backwards to identify benchmarks, KPIs, and ideal marketing channels.

Takeaways from MozCon 2020

Our takeaways from the most interesting ideas at MozCon 2020, covering machine learning, automation, and the future of branding and promotion.

How to Plan Your Advertising Budget and Calculate ROI and ROAS

How to plan an advertising budget, keep a flexible mindset, and calculate metrics like ROI and ROAS to measure the effectiveness of your ad spend.

How Food & Beverage Brands Are Adapting Post COVID-19

The Brolik team digs into some creative ideas and strategies that Philly-area food and beverage companies are implementing to reach customers at home, grow their audience, and make it through the crisis.