The Brolik blog

We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.

How The Google Analytics Benchmarking Reports Can Improve Your Business' Web Presence

By comparing your web data to that of your industry peers, the reports can help you gain new insight about your business’s web presence.

Less is More, The Secret to Building Client Trust

It takes work to maintain successful agency/client relationships. Here’s one thing designers can do to help build client trust.

A Brolik Periscope Experiment: The Agency MVP

We spoke and answered questions about building client projects using an MVP approach on Periscope. Here's how it went.

Building Client Projects with a Minimum Viable Product (MVP) Approach

The MVP model works great for startups, but does it work in an agency/client setting?

Blogging Tips: How To Build A Team of Content Creators

Getting consistent blogging from your in-house team is challenging. Over 5 years we've tried many things– I've laid out the good and bad in this article.

Understanding and Measuring the ROI of Your Marketing

This article will lay out a top level understanding and method for you get a quick estimate of how your investment in marketing is paying off, and to show how difficult it is to get a finite, accurate answer.

The Top 6 Client Complaints About Designers (and How to Deal with Them)

If you’re a designer, you’re no stranger to the stereotypical client commentary; “Can you make the logo bigger?” “We want it to POP!” and the like. We’re all familiar with the ridiculous and sometimes painful things clients say. But how often do we stop to think about the flip side of the coin?

Questions To Ask Before You Hire A Website Design Company

Make sure your project scope, needs, expectations and values line up well with the website design company that your hire.

Managing Client Expectations: For Designers

You cannot assume that your only job is to make your client happy. You also cannot disregard the opinions of your client. The ultimate goal for designers who want to build strong client relationships is to strike that delicate balance between the two.

Sales Techniques: Closing Sales With The First Conversation

No matter what you are selling, it’s important that certain information is collected and that the client leaves the first sales meeting feeling confident. You want them to feel that they are talking to the right person and that your company is both able and willing to support and guide them through the process.

Home Team Marketing: A New Era In Brand Distribution

Employers are embracing employees as their primary marketers. Learn why this is a good thing for many companies.

Tracking Matters

With so much big data and analytics options, tracking digital marketing initiatives can be daunting. Use this scrappy tool set to identify which of your initiatives are working and which are just wasting your money.