Digital transformation is a popular term these days. Immediately we jump to new technologies that make our lives easier, but let’s not get ahead of ourselves. Digital transformation should improve the customer experience first and foremost.

As a project manager, I’ve always been motivated by the idea that teams can learn from their mistakes to become collectively better. On the other hand, I’ve also been cognizant that if not structured properly and delivered in a way that’s constructive, feedback can be detrimental and quickly spiral out of control.

How lessons learned from financial investment strategy will help your business execute stronger, more successful marketing.

Successful companies focus on making their customers happy. How do you make them happy? By listening and learning from them in order to improve their customer experience.

Cross-functional marketing allows your marketing campaigns to pivot, save time, innovate and achieve consistency. Here’s how.

Getting consistent blogging from your in-house team is challenging. Over 5 years we've tried many things– I've laid out the good and bad in this article.

This article will lay out a top level understanding and method for you get a quick estimate of how your investment in marketing is paying off, and to show how difficult it is to get a finite, accurate answer.

Make sure your project scope, needs, expectations and values line up well with the website design company that your hire.

No matter what you are selling, it’s important that certain information is collected and that the client leaves the first sales meeting feeling confident. You want them to feel that they are talking to the right person and that your company is both able and willing to support and guide them through the process.

With so much big data and analytics options, tracking digital marketing initiatives can be daunting. Use this scrappy tool set to identify which of your initiatives are working and which are just wasting your money.

Is building for scale the only way to grow a business? Some businesses should focus on the customer and not get fixated on scaling right away.

In 2014, if you’re thinking about creating an app, strongly consider the MVP approach. Otherwise, you might fail.