How to plan an advertising budget, keep a flexible mindset, and calculate metrics like ROI and ROAS to measure the effectiveness of your ad spend.

The Brolik team digs into some creative ideas and strategies that Philly-area food and beverage companies are implementing to reach customers at home, grow their audience, and make it through the crisis.

The Brolik team digs deep into data and trends to find business and marketing opportunities to help companies to succeed during a global crisis.

It’s completely normal to have anxiety about pouring thousands into marketing agency fees and ad spend for the promise of growth. This article lays out ways to predict marketing ROI and derisk an increased marketing investment.

Instead of overwhelming yourself by fixating on a lofty goal, break the sales process into smaller stages, then identify the catalysts that increase your chances of success.

Businesses that come to us in preparation for their own growth stages are often (understandably) anxious, looking to dive head-first into marketing decisions built on small sample size assumptions. This is where it becomes our job to provide direction and resist the temptation to move too quickly.

When running a business, growth is important. Companies are often willing to mortgage a great future for immediate success, even if that success is short lived.

As Creative Director at Brolik, Alex Caldwell focuses on creating brand identities, designing UI/UX systems, and developing the front-end of Brolik's responsive websites. Alex is also an avid soccer fan and former player. We tapped Alex’s brain to understand Brolik’s approach to branding and what made working with the MLSPA such a rewarding experience for him personally.

The term “Disruption” has become part of the public consciousness as a way to describe new businesses that are leveraging technology to unseat incumbent market leaders using a new model. We spoke with Brolik partner and Chief Strategy Officer, Matt Sommer about the challenges and advantages of disruptive companies and positioning them for success.

Jason Brewer, CEO of Brolik, spends his time advising startup founders on brand positioning and go to market strategy. Here are his insights on working with founders and the common challenges they face when preparing to scale.

It is common for early startups to confuse their mission with their brand’s positioning strategy, but they are meant to serve two completely different purposes.

Instead of focusing on volume, your lead generation strategy should start with the goal of closing the loop on revenue generated.