The Brolik team digs deep into data and trends to find business and marketing opportunities to help companies to succeed during a global crisis.

It’s completely normal to have anxiety about pouring thousands into marketing agency fees and ad spend for the promise of growth. This article lays out ways to predict marketing ROI and derisk an increased marketing investment.

Marketing for startups is different than established businesses. As a result, I have found the need to alter my approach when mapping a growth strategy for the fast-paced world of startups. Here are a few tips from my experience.

Instead of overwhelming yourself by fixating on a lofty goal, break the sales process into smaller stages, then identify the catalysts that increase your chances of success.

Businesses that come to us in preparation for their own growth stages are often (understandably) anxious, looking to dive head-first into marketing decisions built on small sample size assumptions. This is where it becomes our job to provide direction and resist the temptation to move too quickly.

The ability to reach your audience comes down to how well you know them. Superficial market research will only take you so far. There are ways to dig deeper and get to know how your customers think, act and what moves them to buy.

It is common for early startups to confuse their mission with their brand’s positioning strategy, but they are meant to serve two completely different purposes.

While Silicon Valley often glamorizes the “Ready, Fire, Aim” approach, it is important to “measure twice, cut once” when it comes to building your marketing strategy.

Successful lead gen comes down to more than just lead volume, lead quality and closing deals in the short term. Lead source diversification is the key to staying healthy and mitigating your risk as a business.

Gaining your customers’ attention is hard work and quite expensive. As difficulty and costs rise from increasing competition, get more out of the attention you have with conversion rate optimization. Find out how.

This article is a quick update to an article I wrote two years ago when Facebook initially rolled out the 20% rule on their advertising platform. A lot has changed since then, so it seems like a good time to take another look.

Good PR campaigns do not revolve around the company, its products or services. They revolve around customers. Here are four easy, yet often overlooked steps to create customer centric PR campaigns.