Make sure your project scope, needs, expectations and values line up well with the website design company that your hire.

Call tracking and recording allows for the connection of various online marketing initiatives with clients' sales providing a clear direction for making campaign improvements.

With so much big data and analytics options, tracking digital marketing initiatives can be daunting. Use this scrappy tool set to identify which of your initiatives are working and which are just wasting your money.

Brand identity is nearly everything associated with a company, its mission and value proposition. The corporate logo, just one component of brand identity, is one of the most important.

Storytelling isn’t what it used to be. These days you need to back up your story with data.

In addition to positioning yourself as a thought leader to clients or others outside of your company, a corporate blog is an invaluable way to communicate your expertise and keep everyone up to date within your company.

Are you a big brand weighing the value of working with a smaller agency? Learn how the boutique agency can help you reach your goals, reenergize your brand and do it all while maximizing your effort and budget.

Rehab Financial Group started working with Brolik in 2012 to improve their digital strategy, increase traffic and secure more loans for their clients. It turned out to be a good decision for the company. I discussed the process with Rehab Financial Group's president, Susan Naftulin.

A successful and well-recognized brand is the result of many things that were done right over time. With the right balance of brand awareness and lead generation, the challenge of creating a well-recognized brand can be made much more attainable.

Being likable in the real world is often a result of successfully mastering five basic traits... being informative, entertaining, relevant, consistent, and honest. In the same way, these five traits make for a successful content strategy for your website or business.