The Brolik blog

We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.

How To Create A Successful Content Hub

We're all blogging, but how can we take our content marketing to the next level? If you have a focused series of evergreen content, consider planning and building a content hub for your brand.

Digital Marketing Research in The Age of "Test Everything"

Research helps marketers to be more effective in a shorter amount of time by revealing which assumptions are safe to make as they kick off their campaigns.

Three Sales Tools That Make Prospecting New Clients Easier

Some of my favorite technologies, tools and platforms designed to help salespeople prospect and sell smarter.

Blogging Tips: How To Build A Team of Content Creators

Getting consistent blogging from your in-house team is challenging. Over 5 years we've tried many things– I've laid out the good and bad in this article.

Understanding and Measuring the ROI of Your Marketing

This article will lay out a top level understanding and method for you get a quick estimate of how your investment in marketing is paying off, and to show how difficult it is to get a finite, accurate answer.

What is UX? Good User Experience is Good Customer Experience

User experience, or UX, is often overlooked as an important factor in a company's overall customer experience. It shouldn't be.

Questions To Ask Before You Hire A Website Design Company

Make sure your project scope, needs, expectations and values line up well with the website design company that your hire.

Call Tracking and How it Can Save Your Business

Call tracking and recording allows for the connection of various online marketing initiatives with clients' sales providing a clear direction for making campaign improvements.

Managing Client Expectations: For Designers

You cannot assume that your only job is to make your client happy. You also cannot disregard the opinions of your client. The ultimate goal for designers who want to build strong client relationships is to strike that delicate balance between the two.

From College Life to Digital Marketing Agency

Three recent college grads talk about life after college, interning in the agency world, and share some tips on transitioning into full time employment

Home Team Marketing: A New Era In Brand Distribution

Employers are embracing employees as their primary marketers. Learn why this is a good thing for many companies.

Tracking Matters

With so much big data and analytics options, tracking digital marketing initiatives can be daunting. Use this scrappy tool set to identify which of your initiatives are working and which are just wasting your money.