The Cross-Functional Marketing Difference
Cross-functional marketing allows your marketing campaigns to pivot, save time, innovate and achieve consistency. Here’s how.
The Brolik blog
We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.
How To Create A Successful Content Hub
We're all blogging, but how can we take our content marketing to the next level? If you have a focused series of evergreen content, consider planning and building a content hub for your brand.
Digital Marketing Research in The Age of "Test Everything"
Research helps marketers to be more effective in a shorter amount of time by revealing which assumptions are safe to make as they kick off their campaigns.
Keyword Research for Non Rocket Scientists
Keyword research can be very time consuming, challenging and cumbersome, but it serves as one of the most important first steps of SEO.
Blogging Tips: How To Build A Team of Content Creators
Getting consistent blogging from your in-house team is challenging. Over 5 years we've tried many things– I've laid out the good and bad in this article.
Understanding and Measuring the ROI of Your Marketing
This article will lay out a top level understanding and method for you get a quick estimate of how your investment in marketing is paying off, and to show how difficult it is to get a finite, accurate answer.
Questions To Ask Before You Hire A Website Design Company
Make sure your project scope, needs, expectations and values line up well with the website design company that your hire.
Call Tracking and How it Can Save Your Business
Call tracking and recording allows for the connection of various online marketing initiatives with clients' sales providing a clear direction for making campaign improvements.
Tracking Matters
With so much big data and analytics options, tracking digital marketing initiatives can be daunting. Use this scrappy tool set to identify which of your initiatives are working and which are just wasting your money.
Business Logo Design: What It Means for Your Brand Strategy
Brand identity is nearly everything associated with a company, its mission and value proposition. The corporate logo, just one component of brand identity, is one of the most important.
Storytelling with Analytics: The Perfect Combination
Storytelling isn’t what it used to be. These days you need to back up your story with data.
On Thought Leadership and Corporate Blogs
In addition to positioning yourself as a thought leader to clients or others outside of your company, a corporate blog is an invaluable way to communicate your expertise and keep everyone up to date within your company.