Research helps marketers to be more effective in a shorter amount of time by revealing which assumptions are safe to make as they kick off their campaigns.

Keyword research can be very time consuming, challenging and cumbersome, but it serves as one of the most important first steps of SEO.

Getting consistent blogging from your in-house team is challenging. Over 5 years we've tried many things– I've laid out the good and bad in this article.

This article will lay out a top level understanding and method for you get a quick estimate of how your investment in marketing is paying off, and to show how difficult it is to get a finite, accurate answer.

Make sure your project scope, needs, expectations and values line up well with the website design company that your hire.

Call tracking and recording allows for the connection of various online marketing initiatives with clients' sales providing a clear direction for making campaign improvements.

With so much big data and analytics options, tracking digital marketing initiatives can be daunting. Use this scrappy tool set to identify which of your initiatives are working and which are just wasting your money.

Brand identity is nearly everything associated with a company, its mission and value proposition. The corporate logo, just one component of brand identity, is one of the most important.

Storytelling isn’t what it used to be. These days you need to back up your story with data.

In addition to positioning yourself as a thought leader to clients or others outside of your company, a corporate blog is an invaluable way to communicate your expertise and keep everyone up to date within your company.

Are you a big brand weighing the value of working with a smaller agency? Learn how the boutique agency can help you reach your goals, reenergize your brand and do it all while maximizing your effort and budget.

Rehab Financial Group started working with Brolik in 2012 to improve their digital strategy, increase traffic and secure more loans for their clients. It turned out to be a good decision for the company. I discussed the process with Rehab Financial Group's president, Susan Naftulin.