The Brolik blog

We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.

Takeaways from MozCon 2020

Our takeaways from the most interesting ideas at MozCon 2020, covering machine learning, automation, and the future of branding and promotion.

How to Plan Your Advertising Budget and Calculate ROI and ROAS

How to plan an advertising budget, keep a flexible mindset, and calculate metrics like ROI and ROAS to measure the effectiveness of your ad spend.

Why Invest in SEO: A Lesson in Compound Interest

SEO is similar to the effects of compound interest. With patience and consistent investments, growth becomes exponential.

How Food & Beverage Brands Are Adapting Post COVID-19

The Brolik team digs into some creative ideas and strategies that Philly-area food and beverage companies are implementing to reach customers at home, grow their audience, and make it through the crisis.

Finding Opportunities In A Turbulent Time

The Brolik team digs deep into data and trends to find business and marketing opportunities to help companies to succeed during a global crisis.

How To Predict Digital Marketing ROI With Confidence

It’s completely normal to have anxiety about pouring thousands into marketing agency fees and ad spend for the promise of growth. This article lays out ways to predict marketing ROI and derisk an increased marketing investment.

Brolik Expands Footprint Within the Healthcare Industry

We’re proud to announce the recent signing of two new clients, both within the healthcare industry, Merakey and Devine Concierge Medicine. With both clients varying in scope and size, we’ll be able to explore the healthcare space from the perspective of an established fifty-year-old business, as well as a nascent startup preparing to launch their brand at the same time.

Brolik Launches New AAMCO Site Built With the Consumer in Mind

Brolik recently launched a new website for powerhouse automotive company, AAMCO. This website was created to support AAMCOs’s goal of rethinking what it takes to offer a superior customer experience.

Local Utility Locating Company Master Locators Acquired By National Leader

Master Locators, longtime private utility locating provider, has been acquired by GPRS. As Master Locators' digital agency, Brolik’s primary focus has been helping to position the Master Locators’ brand as an industry leader in their digital space.

Junto’s Indiegogo Campaign Comes to a Close at $158,292

The Junto Indiegogo crowdfunding campaign comes to a close Labor Day weekend, with an unexpected $158,292 raised, earning over 250% of their initial goal of $60,000.

Junto, a Philadelphia-Based Ebike Company, Passes 200% on Indiegogo

Junto surpasses 200% of their initial crowdfunding goal of $60,000. Placing them at over $130,000 raised, with days still remaining in the campaign.

Growth Marketing for Startups vs. Established Businesses

Marketing for startups is different than established businesses. As a result, I have found the need to alter my approach when mapping a growth strategy for the fast-paced world of startups. Here are a few tips from my experience.