It’s not difficult to design and build a beautiful website, but does it clearly define strengths and speak to customer needs? Will the user feel a connection to the brand? This all comes back to how well the website copy is crafted.

Digital transformation is a popular term these days. Immediately we jump to new technologies that make our lives easier, but let’s not get ahead of ourselves. Digital transformation should improve the customer experience first and foremost.

As a project manager, I’ve always been motivated by the idea that teams can learn from their mistakes to become collectively better. On the other hand, I’ve also been cognizant that if not structured properly and delivered in a way that’s constructive, feedback can be detrimental and quickly spiral out of control.

Websites are the engine of many businesses. A new, more powerful or more efficient website can boost online success for a brand. However, with every opportunity comes risk, and if the website launch isn’t handled properly, it can cause devastating damage.

User-generated content has become so much a part of our lives that many of us now take it for granted. Those of us who are marketers should not.

Google Analytics provides only partial measures of a page’s effect on conversions, but some quick analysis can help us fill in the gaps.

How lessons learned from financial investment strategy will help your business execute stronger, more successful marketing.

Balance performance with resilience in digital marketing.

Successful companies focus on making their customers happy. How do you make them happy? By listening and learning from them in order to improve their customer experience.

Cross-functional marketing allows your marketing campaigns to pivot, save time, innovate and achieve consistency. Here’s how.

Where has the soul in web design gone? The web in general has grown in the right direction in terms of usability, but we've lost some of the bold creativity in the process. How can we recapture the soul? And more importantly why should we?

We're all blogging, but how can we take our content marketing to the next level? If you have a focused series of evergreen content, consider planning and building a content hub for your brand.