With the advancement in online marketing opportunities, it can be a challenge for a marketing director to decide what initiatives to pursue. When the question of "SEO or SEM?" arises, it is important to transition the question to a statement and learn how to balance the two.

Here are five free tools to help diversify your SEO research and improve your efforts.

Picking out WordPress as a CMS for a company website is like buying a pre-built house with a nice shed in the back because you like the shed, then tearing down the house’s walls and building new ones with the pieces of the shed.

The traditional corporate video, testimonial video and sales video are fading away, leading to more human web video content.

Rehab Financial Group started working with Brolik in 2012 to improve their digital strategy, increase traffic and secure more loans for their clients. It turned out to be a good decision for the company. I discussed the process with Rehab Financial Group's president, Susan Naftulin.

A successful and well-recognized brand is the result of many things that were done right over time. With the right balance of brand awareness and lead generation, the challenge of creating a well-recognized brand can be made much more attainable.

How does your development environment affect workflow? Don't fear exploring other options when it comes to development.

Being likable in the real world is often a result of successfully mastering five basic traits... being informative, entertaining, relevant, consistent, and honest. In the same way, these five traits make for a successful content strategy for your website or business.

Are you tossing aside “brand saturation” as simply a buzz term? Instead, discover what it really means to reach brand saturation, and why it is something your company should focus on.

A simple checklist for ecommerce startups as they prepare to launch.

Hiring should be natural. The right person comes around and seems like the perfect fit. It just so happens you have a position open for them and the prospect is poised for long term growth within the company. Let’s face it, it’s never that easy.

Customers want to interact, control and share their purchasing. Some big brands are responding, using consumer interaction and feedback as the crux of their campaigns. Here are some non-traditional campaign strategies that are quickly becoming commonplace in the digital world.

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The Brolik blog

"SEO or SEM?" The Wrong Question

Getting the Most out of Free Organic Search Engine Optimization Tools

WordPress is Not for Developers

Corporate Video Production Is Dead

How Rehab Financial Group Increased Leads Using Digital Strategy

Brand Awareness vs Lead Generation: Have You Found the Balance?

Changing Up Your Code Editor

Content Strategy: Or 5 Ways To Be Likable

Should You Strive for Brand Saturation In Your Marketing Plan?

9 Tips For Ecommerce Startups

Agency Recruitment and Selection: Go With Your Gut

Consumers Want To Run Your Campaign. Will You Let Them?