Corporate Video Production Is Dead
The traditional corporate video, testimonial video and sales video are fading away, leading to more human web video content.
The Brolik blog
We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.
How Rehab Financial Group Increased Leads Using Digital Strategy
Rehab Financial Group started working with Brolik in 2012 to improve their digital strategy, increase traffic and secure more loans for their clients. It turned out to be a good decision for the company. I discussed the process with Rehab Financial Group's president, Susan Naftulin.
Brand Awareness vs Lead Generation: Have You Found the Balance?
A successful and well-recognized brand is the result of many things that were done right over time. With the right balance of brand awareness and lead generation, the challenge of creating a well-recognized brand can be made much more attainable.
Changing Up Your Code Editor
How does your development environment affect workflow? Don't fear exploring other options when it comes to development.
Content Strategy: Or 5 Ways To Be Likable
Being likable in the real world is often a result of successfully mastering five basic traits... being informative, entertaining, relevant, consistent, and honest. In the same way, these five traits make for a successful content strategy for your website or business.
Should You Strive for Brand Saturation In Your Marketing Plan?
Are you tossing aside “brand saturation” as simply a buzz term? Instead, discover what it really means to reach brand saturation, and why it is something your company should focus on.
9 Tips For Ecommerce Startups
A simple checklist for ecommerce startups as they prepare to launch.
Agency Recruitment and Selection: Go With Your Gut
Hiring should be natural. The right person comes around and seems like the perfect fit. It just so happens you have a position open for them and the prospect is poised for long term growth within the company. Let’s face it, it’s never that easy.
Consumers Want To Run Your Campaign. Will You Let Them?
Customers want to interact, control and share their purchasing. Some big brands are responding, using consumer interaction and feedback as the crux of their campaigns. Here are some non-traditional campaign strategies that are quickly becoming commonplace in the digital world.
Why You Need to Notice Usability (and How It Can Make the World a Better Place)
Usability is a key concept in web development. The term is self-explanatory in some ways, but it’s important to know exactly what it means in the web context and also in the larger context of the actual, physical world.
The Brolik Value Proposition
This last couple weeks rounds out my first year at Brolik, so I’m in prime reminiscing form to reflect on why this agency is so special...
Summer is a Great Time to Evaluate Your Brand
July is a perfect time to step back, evaluate your brand and processes, and consider enhancements.