A successful and well-recognized brand is the result of many things that were done right over time. With the right balance of brand awareness and lead generation, the challenge of creating a well-recognized brand can be made much more attainable.

How does your development environment affect workflow? Don't fear exploring other options when it comes to development.

Being likable in the real world is often a result of successfully mastering five basic traits... being informative, entertaining, relevant, consistent, and honest. In the same way, these five traits make for a successful content strategy for your website or business.

Are you tossing aside “brand saturation” as simply a buzz term? Instead, discover what it really means to reach brand saturation, and why it is something your company should focus on.

A simple checklist for ecommerce startups as they prepare to launch.

Hiring should be natural. The right person comes around and seems like the perfect fit. It just so happens you have a position open for them and the prospect is poised for long term growth within the company. Let’s face it, it’s never that easy.

Customers want to interact, control and share their purchasing. Some big brands are responding, using consumer interaction and feedback as the crux of their campaigns. Here are some non-traditional campaign strategies that are quickly becoming commonplace in the digital world.

Usability is a key concept in web development. The term is self-explanatory in some ways, but it’s important to know exactly what it means in the web context and also in the larger context of the actual, physical world.

This last couple weeks rounds out my first year at Brolik, so I’m in prime reminiscing form to reflect on why this agency is so special...

July is a perfect time to step back, evaluate your brand and processes, and consider enhancements.

Four questions before your website redesign: Are you engaging? Do visitors know what you do? Do you have a personality? Are you guiding your customers?

At the core of all sales and marketing success is a strong relationship with your customer. You create trust, loyalty and expectation because of quality and consistency. However, sales and marketing are often approached with an ROI mindset, with no emphasis on customer lifetime value.