Making a Case for Integrated Digital Marketing Strategies
One small digital marketing team may be better than an army of specialists.
The Brolik blog
We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.
We Built A Responsive Web Design Framework, But It's Not For Sale.
Licensing Leverage, our responsive web developer framework and CMS, is tempting. We've considered it for over a year, and even planned pricing models and started writing full documentation. However, we decided that the product is more valuable to us and our clients if it stays in house. We built it for us, and it's staying that way for now.
Why Big Brands Should Use a Boutique Marketing Agency
Are you a big brand weighing the value of working with a smaller agency? Learn how the boutique agency can help you reach your goals, reenergize your brand and do it all while maximizing your effort and budget.
"SEO or SEM?" The Wrong Question
With the advancement in online marketing opportunities, it can be a challenge for a marketing director to decide what initiatives to pursue. When the question of "SEO or SEM?" arises, it is important to transition the question to a statement and learn how to balance the two.
Getting the Most out of Free Organic Search Engine Optimization Tools
Here are five free tools to help diversify your SEO research and improve your efforts.
WordPress is Not for Developers
Picking out WordPress as a CMS for a company website is like buying a pre-built house with a nice shed in the back because you like the shed, then tearing down the house’s walls and building new ones with the pieces of the shed.
Corporate Video Production Is Dead
The traditional corporate video, testimonial video and sales video are fading away, leading to more human web video content.
How Rehab Financial Group Increased Leads Using Digital Strategy
Rehab Financial Group started working with Brolik in 2012 to improve their digital strategy, increase traffic and secure more loans for their clients. It turned out to be a good decision for the company. I discussed the process with Rehab Financial Group's president, Susan Naftulin.
Brand Awareness vs Lead Generation: Have You Found the Balance?
A successful and well-recognized brand is the result of many things that were done right over time. With the right balance of brand awareness and lead generation, the challenge of creating a well-recognized brand can be made much more attainable.
Changing Up Your Code Editor
How does your development environment affect workflow? Don't fear exploring other options when it comes to development.
Content Strategy: Or 5 Ways To Be Likable
Being likable in the real world is often a result of successfully mastering five basic traits... being informative, entertaining, relevant, consistent, and honest. In the same way, these five traits make for a successful content strategy for your website or business.
Should You Strive for Brand Saturation In Your Marketing Plan?
Are you tossing aside “brand saturation” as simply a buzz term? Instead, discover what it really means to reach brand saturation, and why it is something your company should focus on.