Brand identity is nearly everything associated with a company, its mission and value proposition. The corporate logo, just one component of brand identity, is one of the most important.

In 2014, if you’re thinking about creating an app, strongly consider the MVP approach. Otherwise, you might fail.

Storytelling isn’t what it used to be. These days you need to back up your story with data.

While it may be daunting, marketing agencies should take responsibility for designing a strategy based on metrics, ROI and measurements of success.

"Have you ever had that feeling, where you remember something you did as a young kid and then just cringe and wonder what the hell you were thinking? Well, you can get that feeling when developing too, and it’s a massive headache." - Kyle Jasso, Developer

"Project management becomes more collaborative when you’re having genuine, results-oriented conversations." - Jason Monte, Account Executive

Digital Marketers far and wide, look no further for Google Tag Manager Help.

In addition to positioning yourself as a thought leader to clients or others outside of your company, a corporate blog is an invaluable way to communicate your expertise and keep everyone up to date within your company.

One small digital marketing team may be better than an army of specialists.

Licensing Leverage, our responsive web developer framework and CMS, is tempting. We've considered it for over a year, and even planned pricing models and started writing full documentation. However, we decided that the product is more valuable to us and our clients if it stays in house. We built it for us, and it's staying that way for now.

Are you a big brand weighing the value of working with a smaller agency? Learn how the boutique agency can help you reach your goals, reenergize your brand and do it all while maximizing your effort and budget.